Rohit Sridhara

Head of Programmatic Air Asia Group

Rohit is currently leading an in-house trading desk to deliver efficiency in media buying through data-driven campaigns and automation for AirAsia Group. His team is responsible for display inventory sourcing, ad trafficking and programmatic media buying across 13 countries in the APAC region. Being an in-house trading desk for one of the largest low-cost carriers in APAC region Rohit’s team deals with one of the most diverse media landscapes where programmatic is still in its early stage in several emerging markets, but more mature markets already compete with the US and Europe adoption rates.