Programmatic Pioneers Virtual Event: Episode II


Europe’s Largest Community of Brand Programmatic Leaders


Main Conference | 30 September - 1 October
Invite Only Interactive Day | 2 October

All registrants will automatically be signed up for Episode II AND Programmatic Pioneers Online flagship conference free of charge

Define how to ensure your programmatic strategy survives and thrives in the post pandemic fast changing digital advertising landscape

Want to learn how Europe’s leading brands are contributing to industry development to achieve greater control over their channels, transparency, cost efficiencies, attribution and campaign effectiveness, and ROI?

Only at Programmatic Pioneers will you learn from and interact with hundreds of major brands through hours of engaging virtual sessions, ensuring you adapt your future programmatic roadmap so that your business survives and thrives in this new market order.


Sign up for free to find out how you can:

    • Connect with the programmatic brand community to gain practical insights on
      Unified ID, connected TV, cross-selling engagement, measurement and performance of ads and others
    • Leverage the latest data and technology innovations to accelerate your programmatic maturity
      From the likes of Orang, wego.com and many others
    • Define your programmatic roadmap to keep your business flourishing
      Benchmark with your peers and discover what works for them and what will work for you

Our Speakers Include:

Anja English

Anja English

Head of Animal Health Digital Marketing

Bayer

Pragati Chopra

Pragati Chopra

Global Programmatic Display Manager

HelloFresh

Tamer Kassem

Tamer Kassem

Advertising Director

Wego.com

Christian Godske

Christian Godske

Head of Innovation, Addressable TV

TV 2 Reklamesalg

José Luís Aranda Riera

José Luís Aranda Riera

Global Digital Marketing Director

Meliá Hotels International

Gary Taylor

Gary Taylor

Deputy MD

tmwi

Tina Lakhani

Tina Lakhani

Head of Ad Tech

IAB UK

Liting Spalding

Liting Spalding

Head of Audience Planning and Programmatic

Havas Media Group

Cecile Blanc

Cecile Blanc

Senior Director, Global Solutions and Innovation

Xaxis

Achim Schlosser

Achim Schlosser

CTO

European netID Foundation

Velit Dundar

Velit Dundar

Director, eCommerce & Programmatic, EMEA

Radisson Hotel Group

Patrizia Guarino

Patrizia Guarino

Director of Marketplace Development

Omnicom Media Group

Adam Samulak

Adam Samulak

Senior Media Programmatic Buyer

Volkswagen Group

Tedd Evers

Tedd Evers

Founder & CEO

TripTuner

Vincent Tessier

Vincent Tessier

Brand & Agency Lead EMEA

MoPub Twitter

Dominic Satur

Dominic Satur

VP Business Development Europe

Flashtalking

Lisardo Ruiz Gonzalez

Lisardo Ruiz Gonzalez

Head of Travel

Criteo UK

Phil Acton

Phil Acton

Country Manager, UK & Benelux

Adform

Alex Mills

Alex Mills

Client Partnership Director for EMEA

Quantcast

Krunal Patel

Krunal Patel

General Manager

Matterkind UK

Paul Frampton

Paul Frampton

International President,

Control v. Exposed

2020 Agenda

MAIN DAY 1 – 30th September

    REACHING YOUR PROGRAMMATIC MATURITY

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Anja English, Head of Animal Health Digital Marketing, Bayer

    • Assessing the various degrees of a hybrid model: pros and cons and what works best for you
    • How acquiring in-house expertise is making advertisers smarter clients for their agencies
    •  What brands should be doing to understand their advertising goals better, and how to ensure right capabilities and agencies’ support in place to achieve the success?
    • How agencies can offer more transparency in planning and measurement
    • How creative and media agencies need to build a powerful collaboration from the start to create a relevant and impactful brand story that brings results to their clients


    Learn more
  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    • What actions should brands take to solve programmatic operational issues?
    • How to get the most out of your technology?
    • How to restructure your existing technology in alignment with your programmatic strategy in order to obtain and execute campaigns effectively
    • How to build a strong management platform and governance strategy in place in order to ensure the access and security of data 


    Amobee

    Learn more
  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    Gary Taylor, Deputy MD, tmwi

    Gary Taylor, Deputy MD, tmwi

    Learn more
  • 2:30 pm - 3:00 pm

    2:30 pm - 3:00 pm

    José Luís Aranda Riera, Global Digital Marketing Director, Meliá Hotels International
    Velit Dundar, Director, eCommerce & Programmatic, EMEA, Radisson Hotel Group
    Tedd Evers, Founder & CEO, TripTuner
    Lisardo Ruiz Gonzalez, Head of Travel, Criteo UK

    • What is the impact of Covid-19 on travel and hotel industries?
    • What should you prioritise in media expenditure in a time of pandemic?
    • How media leaders are focusing on connections with customers rather than future sales in order to guarantee long-term brand strategy
    • How to implement the right metrics during the crisis to ensure clear brand proposition across all digital channels 
    Learn more
  • MASTERING PROGRAMMATIC VIDEO & CREATIVITY

  • 3:00 pm - 3:30 pm

    3:00 pm - 3:30 pm

    • What is a practical guide on reaching, engaging, and driving attention and actions through complex video landscape?
    • How to address the lack of cross-screen measurement to eliminate inconsistencies across media channels
    • How to measure the impact of a video campaign? 
    • How to monetize your video campaigns
    • How publishers are embracing video formats to support growing advertisers demands to attract more brand spend
    Learn more
  • 3:30 pm - 4:00 pm

    3:30 pm - 4:00 pm

    • How advertisers can install quality checks to ensure their brand’s adverts are seen in order to boost the confidence and create a better bottom line
    • Setting the bar high: Can publishers guarantee brand safety to brands?
    • What are the methods to scan pre and post watched videos on YouTube?
    • How to ensure the right distribution of your content that leads to success
    Learn more
  • 4:00 pm - 4:30 pm

    4:00 pm - 4:30 pm

    Tamer Kassem, Advertising Director, Wego.com

    • How to incorporate creativity into your programmatic media planning and buying
    • The importance of planning before you launch the campaign
    • How to marry data in the planning process in order to execute creatively 
    • How programmatic is allowing advertisers to leverage data to inform creative production and personalise messages
    Learn more

MAIN DAY 2 – 1st October

    NEW FRONTIERS IN PROGRAMMATIC: TV,AUDIO, DOOH

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Christian Godske, Head of Innovation, Addressable TV, TV 2 Reklamesalg

  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

    • How to measure TV performance and how to understand the online and offline sales impact of TV campaigns


    Reserved for Sponsor

    Learn more
  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

  • EMBRACING OMNICHANNEL & CROSS-SELLING ENGAGEMENT

  • 2:30 pm - 3:00 pm

    2:30 pm - 3:00 pm

    • Why does the industry still measure the last click? 
    • How to use marketing mix modelling and multi-touch attribution in order to optimise global media spend 
    • How to connect all data sources in multi-level organisations to track the buyer journey from the first to the last touchpoint, whilst remaining GDPR compliant 
    • How to determine the right KPIs to measure the success of communication in times of rapidly changing user behavior
    • How to overcome the cross-device attribution challenge that mobile presents to marketers
    Learn more
  • 3:00 pm - 3:30 pm

    3:00 pm - 3:30 pm

    Pragati Chopra, Global Programmatic Display Manager, HelloFresh

    Pragati Chopra, Programmatic Display Leader, HelloFresh

    Learn more
  • Group 3

  • 3:30 pm - 4:30 pm

    3:30 pm - 4:30 pm

  • Group 4

  • 4:30 pm - 5:00 pm

    4:30 pm - 5:00 pm

    Vincent Tessier, Brand & Agency Lead EMEA, MoPub Twitter
    Liting Spalding, Head of Audience Planning and Programmatic, Havas Media Group
    Patrizia Guarino, Director of Marketplace Development, Omnicom Media Group
    Cecile Blanc, Senior Director, Global Solutions and Innovation, Xaxis

    • How to generate and share relevant insights across markets to create a stronger programmatic media plan
    • How to set clear goals and standardised measurement across markets to achieve more efficient results of your media strategy
    • How to avoid losing a consistent strategy across markets
    Learn more

INTERACTIVE DAY – 2nd October *Invite Only*

    The Future of Programmatic Ecosystem

  • 12:55 pm - 1:00 pm

    12:55 pm - 1:00 pm

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Achim Schlosser, CTO, European netID Foundation

    Achim Schlosser, CTO, European netID Foundation



    Interactive Roundtables: Connecting people, ideas and finding solutions together. Get practical solutions by collaborating with 10-12 of your peers in focused group discussions.

    Learn more
  • Roundtable 1

  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

  • Roundtable 2

  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

  • Roundtable 3

  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

  • Roundtable 4

  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

  • Group 2

  • 2:00 pm - 2:45 pm

    2:00 pm - 2:45 pm

    Join the industry roundtable discussion where you will have the chance to share and learn from your peers on best practices, challenges when taking more control of your programmatic capabilities to optimize and improved efficiencies.

    Lead by: Quantcast

    Learn more
  • 2:00 pm - 2:45 pm

    2:00 pm - 2:45 pm

    Join the industry roundtable discussion where you will have the chance to share and learn from your peers how different players are planning to understand better their audiences making the most of their data, how the data will be collected and shared to build a new ecosystem that can be trusted by all.

    Lead by: Quantcast

    Learn more
  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

    Tina Lakhani, Head of Ad Tech, IAB UK

    Tina Lakhani, Head of Ad Tech, IAB UK

    Learn more
  • 3:10 pm - 3:30 pm

    3:10 pm - 3:30 pm

    • How to create a single source of secure data to ensure brand evolution that contributes towards sustainable business growth
    • How to gather insights from all data sources to create better audience segmentation
    • How break silos between data sources 
    • How to understand the maturity level of each customer with the brand 
    Learn more
  • 3:30 pm - 4:00 pm

    3:30 pm - 4:00 pm

    Reserved for Sponsor

    Learn more
  • 4:00 pm - 4:20 pm

    4:00 pm - 4:20 pm

    Adam Samulak, Senior Media Programmatic Buyer, Volkswagen Group

    Following the session you will then break out into a small group online roundtable for further discussion

    Learn more
  • Roundtable 1

  • 4:20 pm - 4:50 pm

    4:20 pm - 4:50 pm

  • Roundtable 2

  • 4:20 pm - 4:50 pm

    4:20 pm - 4:50 pm

  • Roundtable 3

  • 4:20 pm - 4:50 pm

    4:20 pm - 4:50 pm

  • Roundtable 4

  • 4:20 pm - 4:50 pm

    4:20 pm - 4:50 pm

Our Programmatic Community Includes Europe’s Leading Brands, Agencies & Publishers:

WHAT IS A VIRTUAL EVENT?

A virtual event is an online event mirroring our in-person conferences. 
We’re bringing you exclusive knowledge from industry leaders all over the world at the touch of a button.

Hear from Programmatic Innovators

Listen as leading brands, agencies and publishers share their strategies on surviving and thriving in crisis mode.

Get Solutions to Pressing Problems

Behind great businesses are the solutions that drive them. Learn about how some of the most successful practitioners are addressing their challenges.

Get Insights Ahead of the Event

This online free-to-attend digital event is focused on the global Programmatic Covid-19 response

In Partnership With:

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!