Programmatic Pioneers Virtual Event: Episode II


Europe’s Largest Community of Brand Programmatic Leaders


Main Conference | 30 September - 1 October
Invite Only Interactive Day | 2 October

All registrants will automatically be signed up for Episode II AND Programmatic Pioneers Online flagship conference free of charge

Define how to ensure your programmatic strategy survives and thrives in the post pandemic fast changing digital advertising landscape

Want to learn how Europe’s leading brands are contributing to industry development to achieve greater control over their channels, transparency, cost efficiencies, attribution and campaign effectiveness, and ROI?

Only at Programmatic Pioneers will you learn from and interact with hundreds of major brands through hours of engaging virtual sessions, ensuring you adapt your future programmatic roadmap so that your business survives and thrives in this new market order.


Sign up for free to find out how you can:

    • Connect with the programmatic brand community to gain practical insights on
      Unified ID, connected TV, cross-selling engagement, measurement and performance of ads and others
    • Leverage the latest data and technology innovations to accelerate your programmatic maturity
      From the likes of Orang, wego.com and many others
    • Define your programmatic roadmap to keep your business flourishing
      Benchmark with your peers and discover what works for them and what will work for you

Our Speakers Include:

Anja English

Anja English

Head of Animal Health Digital Marketing

Bayer

Pragati Chopra

Pragati Chopra

Global Programmatic Display Manager

HelloFresh

Tamer Kassem

Tamer Kassem

Advertising Director

Wego.com

Christian Godske

Christian Godske

Head of Innovation, Addressable TV

TV 2 Reklamesalg

José Luís Aranda Riera

José Luís Aranda Riera

Global Digital Marketing Director

Meliá Hotels International

Gary Taylor

Gary Taylor

Deputy MD

tmwi

Tina Lakhani

Tina Lakhani

Head of Ad Tech

IAB UK

Liting Spalding

Liting Spalding

Head of Audience Planning and Programmatic

Havas Media Group

Cecile Blanc

Cecile Blanc

Senior Director, Global Solutions and Innovation

Xaxis

Achim Schlosser

Achim Schlosser

CTO

European netID Foundation

Velit Dundar

Velit Dundar

Director, eCommerce & Programmatic, EMEA

Radisson Hotel Group

Patrizia Guarino

Patrizia Guarino

Director of Marketplace Development

Omnicom Media Group

Adam Samulak

Adam Samulak

Senior Media Programmatic Buyer

Volkswagen Group

Tedd Evers

Tedd Evers

Founder & CEO

TripTuner

Vincent Tessier

Vincent Tessier

Brand & Agency Lead EMEA

MoPub Twitter

Dominic Satur

Dominic Satur

VP Business Development Europe

Flashtalking

Lisardo Ruiz Gonzalez

Lisardo Ruiz Gonzalez

Head of Travel

Criteo UK

Phil Acton

Phil Acton

Country Manager, UK & Benelux

Adform

Alex Mills

Alex Mills

Client Partnership Director for EMEA

Quantcast

Krunal Patel

Krunal Patel

General Manager

Matterkind UK

Paul Frampton

Paul Frampton

International President,

Control v. Exposed

Sam Maloney

Sam Maloney

Senior Accounts Executive

Quantcast

Lucia Mastromauro

Lucia Mastromauro

Vice President Global Client Partnerships

Adform

Chris Liversidge

Chris Liversidge

CEO & Founder

QueryClick

Ethan Sailers

Ethan Sailers

Marketing Solutions Consultant

OneTrust

Shane Shevlin

Shane Shevlin

SVP Strategic Development

IPONWEB

Sylvain Weill

Sylvain Weill

Managing Director - Media & Programmatic Services Lead Europe

Accenture Interactive

Jens Bargmann

Jens Bargmann

Managing Director DACH, Nordics, Southern and CEE

MediaMath

James Coulson

James Coulson

Managing Partner, Strategy

Infectious Media

2020 Agenda

MAIN DAY 1 – 30th September

    NAVIGATING THE POST-COOKIE ERA & REACHING YOUR PROGRAMMATIC MATURITY

  • 1:00 pm - 1:20 pm

    1:00 pm - 1:20 pm

    Tina Lakhani, Head of Ad Tech, IAB UK


    Learn more
  • 1:20 pm - 1:40 pm

    1:20 pm - 1:40 pm

    Anja English, Head of Animal Health Digital Marketing, Bayer


    Learn more
  • 1:40 pm - 2:00 pm

    1:40 pm - 2:00 pm


    Learn more
  • 2:00 pm - 2:20 pm

    2:00 pm - 2:20 pm

    Gary Taylor, Deputy MD, tmwi

  • 2:20 pm - 2:40 pm

    2:20 pm - 2:40 pm

    Paul Frampton, International President,, Control v. Exposed
    Krunal Patel, General Manager, Matterkind UK
    Lucia Mastromauro, Vice President Global Client Partnerships, Adform


    Learn more
  • 2:40 pm - 3:00 pm

    2:40 pm - 3:00 pm

    James Coulson, Managing Partner, Strategy, Infectious Media

    Data-driven advertising is changing the fundamentals of media. It’s no longer a buying mechanic but leads the wider digital transformation of marketing departments and companies. This change has been greatly accelerated by Covid. Rapid shifts in consumer habits have made transformation more pressing than ever.  But most advertisers need to change media operating models to embrace this, and it’s not easy. Adding to this, whilst Covid has opened many doors, it has also introduced many challenges. This session will give a framework to make decisions on which media operating model fits your business and will scope the roadmap to implementing it. 

    Learn more
  • 3:00 pm - 3:30 pm

    3:00 pm - 3:30 pm

    Tedd Evers, Founder & CEO, TripTuner
    José Luís Aranda Riera, Global Digital Marketing Director, Meliá Hotels International
    Velit Dundar, Director, eCommerce & Programmatic, EMEA, Radisson Hotel Group
    Lisardo Ruiz Gonzalez, Head of Travel, Criteo UK

  • 3:30 pm - 4:00 pm

    3:30 pm - 4:00 pm

  • 4:00 pm - 4:20 pm

    4:00 pm - 4:20 pm

    Ethan Sailers, Marketing Solutions Consultant, OneTrust


    Learn more
  • MASTERING PROGRAMMATIC VIDEO & CREATIVITY

  • 4:20 pm - 4:40 pm

    4:20 pm - 4:40 pm

    Tamer Kassem, Advertising Director, Wego.com

    • How to incorporate creativity into your programmatic media planning and buying
    • The importance of planning before you launch the campaign
    • How to marry data in the planning process in order to execute creatively 
    • How programmatic is allowing advertisers to leverage data to inform creative production and personalise messages
    Learn more

MAIN DAY 2 – 1st October

    NEW FRONTIERS IN PROGRAMMATIC: TV,AUDIO, DOOH

  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    Christian Godske, Head of Innovation, Addressable TV, TV 2 Reklamesalg

  • 1:30 pm - 2:00 pm

    1:30 pm - 2:00 pm

  • 2:00 pm - 2:30 pm

    2:00 pm - 2:30 pm

    Sylvain Weill, Managing Director - Media & Programmatic Services Lead Europe, Accenture Interactive

    Accenture Interactive recently teamed with the IAB Programmatic + Data Center to examine programmatic’s evolving role in the digital media ecosystem. Join us as we discuss the key Europe insights from this research and how brands are managing their programmatic media buying in 2020 and beyond

    Learn more
  • EMBRACING OMNICHANNEL & CROSS-SELLING ENGAGEMENT

  • 2:30 pm - 3:00 pm

    2:30 pm - 3:00 pm

    Chris Liversidge, CEO & Founder, QueryClick


    Learn more
  • 3:00 pm - 3:30 pm

    3:00 pm - 3:30 pm

    Pragati Chopra, Global Programmatic Display Manager, HelloFresh

    Pragati Chopra, Programmatic Display Leader, HelloFresh

    Learn more
  • IN-APP MOBILE: IS THE INDUSTRY MISSING OUT A GOLD MINE?

  • 3:30 pm - 4:00 pm

    3:30 pm - 4:00 pm

  • 4:30 pm - 5:00 pm

    4:30 pm - 5:00 pm

    Vincent Tessier, Brand & Agency Lead EMEA, MoPub Twitter
    Liting Spalding, Head of Audience Planning and Programmatic, Havas Media Group
    Patrizia Guarino, Director of Marketplace Development, Omnicom Media Group
    Cecile Blanc, Senior Director, Global Solutions and Innovation, Xaxis

    • How to generate and share relevant insights across markets to create a stronger programmatic media plan
    • How to set clear goals and standardised measurement across markets to achieve more efficient results of your media strategy
    • How to avoid losing a consistent strategy across markets
    Learn more

DAY 3 – 2nd October

  • 1:00 pm - 1:45 pm

    1:00 pm - 1:45 pm

    Dominic Satur, VP Business Development Europe, Flashtalking

    In this workshop, led by the global leader in independent ad-serving, Flashtalking. We will look at the lay of the land in AdTech today to see how, through partnerships and integrations, independent players can provide value as well an insulating layer between GAFA, marketers and their data. With input and sage perspective from industry experts.

    Learn more
  • Group 2

  • 1:45 pm - 2:30 pm

    1:45 pm - 2:30 pm

    Alex Mills, Client Partnership Director for EMEA, Quantcast

    Join this exclusive industry roundtable discussion for a chance to exchange experiences with your peers on best practices, overcoming obstacles and building new structures.

    Learn more
  • 1:45 pm - 2:30 pm

    1:45 pm - 2:30 pm

    Sam Maloney, Senior Accounts Executive, Quantcast

    Join this exclusive industry roundtable discussion for an exchange with your peers about the post-cookie realities regarding audience understanding, leveraging data, measurement, and building a new ecosystem that can be trusted by all.

    Learn more
  • Group 3

  • 2:30 pm - 3:15 pm

    2:30 pm - 3:15 pm


    Learn more
  • 3:15 pm - 4:00 pm

    3:15 pm - 4:00 pm

  • 4:00 pm - 4:45 pm

    4:00 pm - 4:45 pm

    Following the session you will then break out into a small group online roundtable for further discussion

    Learn more
  • End of the Interactive Day

Our Programmatic Community Includes Europe’s Leading Brands, Agencies & Publishers:

WHAT IS A VIRTUAL EVENT?

A virtual event is an online event mirroring our in-person conferences. 
We’re bringing you exclusive knowledge from industry leaders all over the world at the touch of a button.

Hear from Programmatic Innovators

Listen as leading brands, agencies and publishers share their strategies on surviving and thriving in crisis mode.

Get Solutions to Pressing Problems

Behind great businesses are the solutions that drive them. Learn about how some of the most successful practitioners are addressing their challenges.

Get Insights Ahead of the Event

This online free-to-attend digital event is focused on the global Programmatic Covid-19 response

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!