Americo Campos Silva, Global Head of Integrated Brand & Communications, Shell

Speakers:

John-Jo Eastwood, Managing Director Advertising, Carousell

Diogo Andrade, Head of Automation, SEA, TW & HK, Spotify

Roshat Adnani, Country Director Indonesia, M&C Saatchi Performance

Sumit Ramchandani, CEO, AirAsia Ads

Moderator:

Frank Ravanelli, APAC Digital Media & Marketing Operations Lead &Global Head of Affiliates, FOREO

Keynote Panel: Using programmatic advertising like a boss - How can you reach the right audience with precise targeting and measure your campaign performance for instant optimization?

Speakers:

Carlotta Meneghini, Head of Programmatic, Vodafone   

Hemant Menon, Associate Director, Dentsu Aegis Network    

Andres Mongrue, Media Lead, Asia Pacific, HP                                     

Mark Gubbels, Head of Mid-Market, Southeast Asia, Criteo

Moderator:

Anthony Hymes, Head of Digital Media, Shiseido

Speakers:

Valentina Torrusio, CEE Data & Productivity Connections Lead, The Coca Cola Company

Kabeer Chaudhary, Managing Partner APAC, M&C Saatchi Performance

Ian Hocking, Vice President, Digital, South China Morning Post

Rupert Privett, APAC Lead, Ad-lib Digital

Moderator:  

Vincent Niou, AVP, Programmatic & Data Strategy, APAC, Essence

The burgeoning programmatic advertising market provides vast opportunities for brand advertisers to reach their target audiences, with precision and scale. However there are risks in digital advertising - whether it be ad fraud, brand safety, and ensuring that digital ads run on quality media sites. Many brands want to avoid their ads being placed adjacent to overly negative news and technology can enable better control and placement of digital campaigns.

The COVID-19 pandemic has forced many of these issues to the forefront, as news consumption explodes, and publishers aim to properly monetise the increased traffic. Brands must tread carefully in an increasingly controversial news landscape, and they must develop their own stance on where to advertise.

This session will help brands and marketers to:

·        Identify ad verification practices to navigate the programmatic advertising landscape.

·        How brand suitability can help marketers to gain control and visibility into their digital advertising.

·        The importance of establishing ad verification and brand safety tools before running a digital media campaign.

Speakers:

Preetam Jena, Area Director of Digital Marketing & Online Distribution, Accor Hotels

Moderator:

Guy Hearn, Former Chief Product Officer, Asia Pacific, Omnicom Media Group & Principal Consultant, Fullbeam

Join Valerie from Unruly as she shares her experience and learning from over the years on moving from a decentralised to a centralised programmatic full tech stack platform:

·        Unruly over the years

·        Build a unified view of your programmatic buy across channels and markets

·        Advanced data targeting capabilities to reach engaged audiences

·        Set up the right foundations for attribution modelling using sophisticated analytics

·        The human touch

·        Is your programmatic strategy & stack up to the test?

Valerie Jaquet, VP Programmatic Sales APAC, UNRULY

Speakers:

Richard Kanolik, Head of Programmatic, Vodafone

Sebastian Cruz, Media Lead APAC, Kimberly Clark

Silas Lewis-Meilus, Director & Head of Media APAC, GSK

Neel Pandya, Head of Media, L’Oreal

Moderator:

Vishal Chinchankar, Chief Digital Officer, Madison World

In today’s fragmented world of viewing, consumers now have more choices than ever as they continue to cut the cord and consume content on their terms. For traditional broadcasters, it’s brought real challenges of retaining their share of TV ad dollars in a growing competitive landscape, while advertisers are pressured to find ways of managing their media campaigns as efficiently as possible across multiple channels and platforms. Find out how Smart TV data is bringing new opportunities to broadcasters and advertisers alike, and helping to drive a smarter advertising ecosystem.

Yasmin Sanders, Managing Director, Australia, SambaTV

Speakers:

Mazen Mroueh, Global Digital Media & Technology Lead, Friensland Campina   

Florent Davach de Theze, Head of Programmatic & Paid Social – APAC, Havas

Filippo Stefanelli, Chief Marketing Officer, StashAway

Moderator:

Stewart Hunter, Independent Digital Consultant