Covid-19 is posing unprecedented challenges for our advertising industry.

It’s forced you to seek guidance on how to navigate issues such as brand safety, underpriced ad-inventory, reallocation of investment and so on. But how do you do that when everything changes daily?

Without benchmarking and finding out what your peers are doing you could be missing out on critical information to keep your business afloat and get prepared for the future.

Join this virtual summit to find out how online consumption habits are changing and how advertisers are adapting their digital activities to better attract and convert customers.

Sign up for free to find out how you can:
  • Adapt your advertising strategy to the Covid-19 landscape – get practical insights from the world’s leading brands, agencies and publishers
  • Accelerate your programmatic maturity – discover how the latest data and technology innovations are being leveraged
  • Benchmark against peers and have your pressing questions answered – hear from 15 leading programmatic speakers and take part in live polling and Q&A after each session

Get Inspired by Our Speakers 

Americo Campos Silva

Americo Campos Silva

Global Head of Integrated Brand & Communications

Shell

Diogo Andrade

Diogo Andrade

Head of Automation, SEA, TW & HK

Spotify

Yasmin Sanders

Yasmin Sanders

Managing Director, Australia

Samba.TV

JJ Eastwood

JJ Eastwood

Managing Director Advertising

Carousell

Mazen Mroueh

Mazen Mroueh

Global Digital Media & Technology Lead

Friensland Campina

Neel Pandya

Neel Pandya

Head of Media

L’Oreal

Liting Spalding

Liting Spalding

Head of Audience Planning and Programmatic

Havas Media Group

Richard Kanolik

Richard Kanolik

Head of Programmatic

Vodafone

Sebastian Cruz

Sebastian Cruz

Media Lead APAC

Kimberly Clark

Valentina Torrusio CEE

Valentina Torrusio CEE

Data & Productivity Connections Lead

The Coca Cola Company

Conrad Tallariti

Conrad Tallariti

Regional VP Sales, SEA

DoubleVerify

Ian Hocking

Ian Hocking

Vice President, Digital

South China Morning Post

Anthony Hymes

Anthony Hymes

Head of Digital Media

Shiseido

Kabeer Chaudhary

Kabeer Chaudhary

Managing Partner APAC

M&C Saatchi Performance

Carlotta Meneghini

Carlotta Meneghini

Head of Programmatic

Vodafone

Silas Lewis-Meilus

Silas Lewis-Meilus

Director & Head of Media APAC

GSK

Roshat Adnani

Roshat Adnani

Country Director Indonesia

M&C Saatchi Performance

Hemant Menon

Hemant Menon

Associate Director

Dentsu Aegis Network

Preetam Jena

Preetam Jena

Area Director of Digital Marketing & Online Distribution

Accor Hotels

Colleen Ngo

Colleen Ngo

VP of Partnerships & Investment

Xaxis APAC

Andres Mongrue

Andres Mongrue

Media Lead – Asia Pacific

HP

Vincent Niou

Vincent Niou

AVP, Programmatic & Data Strategy, APAC

Essence

Valerie Jaquet

Valerie Jaquet

VP Programmatic Sales APAC

UNRULY

Florent Davach de Theze

Florent Davach de Theze

Head of Programmatic & Paid Social - APAC

Havas

Mitch Waters

Mitch Waters

SVP - Southeast Asia, Australia & New Zealand

The Trade Desk

Janet Leung

Janet Leung

Precision Lead, North Asia

Publicis

Sumit Ramchandani

Sumit Ramchandani

CEO

AirAsia Media Group

Filippo Stefanelli

Filippo Stefanelli

Chief Marketing Officer

StashAway

Mark Gubbels

Mark Gubbels

Head of Mid-Market, Southeast Asia

Criteo

Rupert Privett

Rupert Privett

APAC Lead

Ad-lib Digital

Frank Ravanelli

Frank Ravanelli

APAC Digital Media & Marketing Operations Lead &Global Head of Affiliates

FOREO

Vishal Chinchankar

Vishal Chinchankar

Chief Digital Officer

Madison World

Guy Hearn

Guy Hearn

Former Chief Product Officer, Asia Pacific Omnicom Media Group & Principal Consultant

Fullbeam

Stewart Hunter

Stewart Hunter

Independent

Digital Consultant

Programmatic Pioneers APAC Virtual Summit Agenda

All Session times displayed in Singapore Standard Time

Day One - Wednesday, 7th October 2020

    COVID-19 & Programmatic Advertising: Insights, Trends & The Path Forward

  • 10:00 am - 10:10 am

    10:00 am - 10:10 am

  • Adapting Advertising To A New Normal

  • 10:10 am - 10:30 am

    10:10 am - 10:30 am

    Americo Campos Silva, Global Head of Integrated Brand & Communications, Shell

    Learn more
  • 10:30 am - 11:20 am

    10:30 am - 11:20 am

    Speakers:

    John-Jo Eastwood, Managing Director Advertising, Carousell

    Diogo Andrade, Head of Automation, SEA, TW & HK, Spotify

    Roshat Adnani, Country Director Indonesia, M&C Saatchi Performance

    Sumit Ramchandani, CEO, AirAsia Ads


    Moderator:

    Frank Ravanelli, APAC Digital Media & Marketing Operations Lead &Global Head of Affiliates, FOREO

    Learn more
  • 11:20 am - 12:05 pm

    11:20 am - 12:05 pm

    Keynote Panel: Using programmatic advertising like a boss - How can you reach the right audience with precise targeting and measure your campaign performance for instant optimization?


    Speakers:

    Carlotta Meneghini, Head of Programmatic, Vodafone   

    Hemant Menon, Associate Director, Dentsu Aegis Network    

    Andres Mongrue, Media Lead, Asia Pacific, HP                                     

    Mark Gubbels, Head of Mid-Market, Southeast Asia, Criteo

    Moderator:

    Anthony Hymes, Head of Digital Media, Shiseido

    Learn more
  • 12:05 pm - 12:10 pm

    12:05 pm - 12:10 pm

  • Google Chrome Killed The Cookie – What Now?

  • 12:10 pm - 12:55 pm

    12:10 pm - 12:55 pm

    Speakers:

    Valentina Torrusio, CEE Data & Productivity Connections Lead, The Coca Cola Company

    Kabeer Chaudhary, Managing Partner APAC, M&C Saatchi Performance

    Ian Hocking, Vice President, Digital, South China Morning Post

    Rupert Privett, APAC Lead, Ad-lib Digital

    Moderator:  

    Vincent Niou, AVP, Programmatic & Data Strategy, APAC, Essence

    Learn more
  • Addressing Brand Suitability In A Programmatic Environment

  • 12:55 pm - 1:25 pm

    12:55 pm - 1:25 pm

    The burgeoning programmatic advertising market provides vast opportunities for brand advertisers to reach their target audiences, with precision and scale. However there are risks in digital advertising - whether it be ad fraud, brand safety, and ensuring that digital ads run on quality media sites. Many brands want to avoid their ads being placed adjacent to overly negative news and technology can enable better control and placement of digital campaigns.

    The COVID-19 pandemic has forced many of these issues to the forefront, as news consumption explodes, and publishers aim to properly monetise the increased traffic. Brands must tread carefully in an increasingly controversial news landscape, and they must develop their own stance on where to advertise.

    This session will help brands and marketers to:

    ·        Identify ad verification practices to navigate the programmatic advertising landscape.

    ·        How brand suitability can help marketers to gain control and visibility into their digital advertising.

    ·        The importance of establishing ad verification and brand safety tools before running a digital media campaign.

    Learn more
  • Lunch Break

  • 1:25 pm - 2:25 pm

    1:25 pm - 2:25 pm

  • Building Your Ideal Programmatic Stack

  • 2:25 pm - 2:55 pm

    2:25 pm - 2:55 pm

    Speakers:

    Preetam Jena, Area Director of Digital Marketing & Online Distribution, Accor Hotels

    Moderator:

    Guy Hearn, Former Chief Product Officer, Asia Pacific, Omnicom Media Group & Principal Consultant, Fullbeam

    Learn more
  • 2:55 pm - 3:20 pm

    2:55 pm - 3:20 pm

    Join Valerie from Unruly as she shares her experience and learning from over the years on moving from a decentralised to a centralised programmatic full tech stack platform:


    ·        Unruly over the years

    ·        Build a unified view of your programmatic buy across channels and markets

    ·        Advanced data targeting capabilities to reach engaged audiences

    ·        Set up the right foundations for attribution modelling using sophisticated analytics

    ·        The human touch

    ·        Is your programmatic strategy & stack up to the test?


    Valerie Jaquet, VP Programmatic Sales APAC, UNRULY

    Learn more
  • 3:20 pm - 4:10 pm

    3:20 pm - 4:10 pm

    Speakers:

    Richard Kanolik, Head of Programmatic, Vodafone

    Sebastian Cruz, Media Lead APAC, Kimberly Clark

    Silas Lewis-Meilus, Director & Head of Media APAC, GSK

    Neel Pandya, Head of Media, L’Oreal

    Moderator:

    Vishal Chinchankar, Chief Digital Officer, Madison World

    Learn more
  • 4:10 pm - 4:15 pm

    4:10 pm - 4:15 pm

  • The Future Of Television Innovation

  • 4:20 pm - 4:45 pm

    4:20 pm - 4:45 pm

    In today’s fragmented world of viewing, consumers now have more choices than ever as they continue to cut the cord and consume content on their terms. For traditional broadcasters, it’s brought real challenges of retaining their share of TV ad dollars in a growing competitive landscape, while advertisers are pressured to find ways of managing their media campaigns as efficiently as possible across multiple channels and platforms. Find out how Smart TV data is bringing new opportunities to broadcasters and advertisers alike, and helping to drive a smarter advertising ecosystem.


    Yasmin Sanders, Managing Director, Australia, SambaTV

    Learn more
  • Thinking Partnership, Not Service

  • 4:45 pm - 5:25 pm

    4:45 pm - 5:25 pm

    Speakers:

    Mazen Mroueh, Global Digital Media & Technology Lead, Friensland Campina   

    Florent Davach de Theze, Head of Programmatic & Paid Social – APAC, Havas

    Filippo Stefanelli, Chief Marketing Officer, StashAway


    Moderator:

    Stewart Hunter, Independent Digital Consultant

    Learn more
  • 5:25 pm - 5:25 pm

    5:25 pm - 5:25 pm

Leading Content. Zero Cost. Zero Travel.

Hear Firsthand From Seasoned Innovators, at Zero Cost

Listen to leading experts for an honest, unbiased view of what works now and where the future is headed. Every single session is totally free. This is major value at zero cost.


Get Solutions To Your Most Pressing Problems, Always

Hear from your industry peers about their recent successes, as well as solution providers about the leading tools driving the industry forward. If you can't make all of the sessions, no biggie. Everyone registered gets a copy of the on-demand sessions

Watch From Your Own Home, No OOO Needed

Since the event has multiple sessions, you select the material that makes the most sense for you.  Listen in during the live broadcast, or access the session on demand later—once you register, it’s up to you! Enjoy all the perks of a live event while saving travel budget and PTO days.


All of the Major Players in One Place:

What is a Virtual Event Anyway?

A virtual summit is an online event mirroring our in-person summits.  We’re bringing you exclusive
knowledge from industry leaders all over the world at the touch of a button.

Hear from Heads of Programmatic Marketing

This online free-to-attend digital summit is focused on the now and next in Programmatic Advertising

Get Solutions to Pressing
Problems

Behind great businesses are the solutions that drive them. Learn about how some of the most successful practitioners are addressing their challenges.

Get Insights Ahead of
the Event


This online free-to-attend digital summit is focused on the now and next in Programmatic Advertising


Let’s Connect & Create A Custom Experience

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Hi, I'm Dan, the Sponsorship Director for Programmatic Pioneers APAC Virtual Summit. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

In Partnership With:

Media Partners

Frequently Asked Questions

How will I access the sessions?
You will attend the sessions, meet our partners, and gain access to valuable resources in our online conference center.

Do I need to download or install any software to be able to attend this event?
No. You do not need to download or install any software to participate in our conference. You only need to have access to the Internet.

Will the sessions be recorded?
Yes. The sessions will be recorded and available for free for a limited time but you must sign up in advance.