Programmatic Pioneers Virtual Summit

The Digital Event For Leading Brands, Publishers and Agencies

November 9, 2020 | 12PM -4PM ET

Unlock Your Programmatic Potential

Digital consumption has been completely upended in 2020. Due to both the economic and political climate, brands are looking for complete transparency with their ad placements, while also adhering to a tight budget (at least for now). Visibility has become even more of a necessity as agencies look to build trust in a field that is growing, albeit slightly stumped by future uncertainties.

At the Programmatic Pioneers Virtual Summit, attendees will hear from leading agencies, brands and publishers on how to building campaign transparency through metrics and innovation. Through easily accessible presentations, group panels, interviews and Q&A’s, you will learn the strategies you need to turn challenges into opportunities during a time of crisis.

New Insights, Instant Takeaways

A Head Start Against Your Competition

Insider secrets, first-hand examples and intel await as our speakers talk about what programmatic advertising looks like in the age of Covid-19.

Trusted Content For The Industry, By The Industry

We've brought the digital marketing community together for over 20 years with our flagship brand eTail. Marketing executives trust us to deliver well-researched programs.

Interact Live – Just Like At A Programmatic Pioneers Event

Live chat, virtual Q&A, and more encourage involvement (almost like our conferences). Ask questions, jot down notes, and get ready to implement takeaways.

The Programmatic Pioneers Virtual Event Agenda

Unlock Your Programmatic Potential

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:20 pm

    12:05 pm - 12:20 pm

  • 12:20 pm - 12:40 pm

    12:20 pm - 12:40 pm

    • The types of control that you could gain by owning your programmatic strategy end-to-end
    • Examples of success and lessons learned
    • Unexpected twists and turns along the way that ultimately led to an increase in new and repeat customers
    • Marrying data and creative to execute the most relevant advertisements to your most important customers
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  • 12:40 pm - 1:00 pm

    12:40 pm - 1:00 pm

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  • 1:00 pm - 1:30 pm

    1:00 pm - 1:30 pm

    During the incredible uptick of digital engagement during this time, this panel will assess a practical guide to reach, engage, and drive attention and actions through complex programmatic landscape:

    • Addressing cross-screen measurement (or lack there of) to eliminate inconsistencies across media channels
    • Assessing measuring, and monetizing the impact of a video campaign
    • How publishers are embracing video formats to support growing advertisers demands to attract more brand spend
    • Sourcing and collating the influx of data to ensure ad is personalized and effective
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  • 1:30 pm - 1:50 pm

    1:30 pm - 1:50 pm

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  • 1:50 pm - 2:10 pm

    1:50 pm - 2:10 pm

    The industry has a problem that is ready to leave – seeing exactly where the money you’ve invested in advertising is being implemented. This session explores how agencies and publishers can show buyers exactly where their money is going – whether that’s strategy, planning, media, or beyond.  

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  • 2:10 pm - 2:30 pm

    2:10 pm - 2:30 pm

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  • 2:30 pm - 2:50 pm

    2:30 pm - 2:50 pm

    The beauty of programmatic creative is its ability to produce astonishing, hyper-relevant ads that tap into the imagination and motivations of the particular person you want in your customer base. Rather than one generalized creative, we can tell different, specific.

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  • 2:50 pm - 2:55 pm

    2:50 pm - 2:55 pm

  • 2:55 pm - 3:45 pm

    2:55 pm - 3:45 pm

    During these “breakout room” roundtables led by industry thought leaders, join your retail peers to discuss today’s most pressing topics, from personalization to video to ad spend. Select one of four topics and walk away with new tools and strategies to apply at your organization.

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  • 3:45 pm - 3:45 pm

    3:45 pm - 3:45 pm

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Bringing Together The Best in Programmatic

Let’s Connect & Create A Custom Experience


Hi, I’m Charlie, the Sponsorship Director for the Programmatic Pioneers Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

Rated #1 By The Community

Instant Value

"Attending this event makes sense if you want to add value to your company’s programmatic strategy.”


Diverse Speakers

“You can’t miss out on this event – where programmatic leaders share their different views on topical issues.”


The Programmatic Pioneers Community

No matter your size or focus, Programmatic Pioneers is designed for those that are looking to innovate their digital display strategy. Our unique community is the perfect balance of quality and quantity.


How Our Virtual Summits Work

Participating in a virtual summit is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for practicing programmatic executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.