WBR Branding Guide

Defining Principles

Mission Statement

Who We Are Today

Facilitate highly focused environments to connect innovators, leaders, and those who aspire to be them.

Vision Statement

Who We Strive to Be

A front of mind Hub for leaders to collaborate, and a Partner in their continued career growth.

Color Palette

Primary

Professional, Dependable | Integrity, Knowledge

 

Bright Blue

#3b62b0
rgb(59,98,176)
 

Dark Blue

#253a63
rgb(37,58,99)

Accent

Friendly, Confident | Warmth, Familiarity

 

Orange

#f0942d
rgb(240,148,45)
 

Pale Orange

#f7c996
rgb(247,201,150)

Support

Authority, Stability

 

Storm Grey

#8490a7
rgb(132,144,167)
 

Pale Grey

#c8ced8
rgb(200,206,216)

Typography

Headers: Lato
Body: Open Sans, Helvetica Neue

Header Level 1

Header Level 2

Header Level 3

Header Level 4

Paragraph Text: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque quis tellus dignissim, suscipit nisl eget, elementum nunc. Fusce id dolor purus. Nullam consectetur tellus in neque pretium efficitur.

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Buttons and Links

An inline text link.
Standard Button
Small Button
Outline Button
Connect Button
Insights Button

Fluid Grid Layout

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