Hilary Murdock

We live in an increasingly digital world. As consumers, we buy the vast majority of the products we need online and have to come to expect certain experiences when buying products. 

And for business buyers, these expectations don’t disappear when making purchases for work. We still want to be able to get access to information quickly and easily. In fact, 70% of B2B buyers want the ability to completely self-serve when buying products. 

But for many B2B companies, the shift to digital-first sales processes has been slower. Many companies are still relying on complex, lengthy sales cycles that don’t meet the expectations of digital-first buyers today. 

In this session we will discuss how B2B companies can transform their existing sales processes to better meet the needs of these new digital-first consumers.