Michael Harvey

B2B companies are being challenged to deliver faster, more intuitive interactions across channels as younger generations move into leadership positions and take control of purchasing decisions. Corra’s Chief Strategy Officer is joined by B2B clients, Tacony and Sentry Equipment to discuss how they’re innovating to appeal to the millennial buyer that wants a streamlined purchasing experience. These B2B leaders share:

• Strategies for delivering faster, mobile-first experiences to millennial buyers
• How they are personalizing online experiences for different customer segments and stakeholders
• The importance of powerful search, accurate product data, and compelling merchandising
• How to navigate the divide between the digital commerce experience and purchases that still require manual processes