B2B Online Connect Virtual Event

The Invite-Only Event For Senior-Level eCommerce & Digital Marketers From Manufacturers & Distributors

December 07 - 08, 2020 | 12:00pm ET

B2B Online Connect is a virtual, invite-only event customized for senior-level eCommerce and digital marketers from manufacturers and distributors. During crisis comes opportunity. The mission of B2B Online Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives on moving beyond these turbulent times.

B2B Online Connect provides you with best practices, timely perspectives and creative takeaways for the top challenges and opportunities facing B2B eCommerce. Ranging from the importance of a CX agenda, account-based marketing, SKU strategies, B2B payment options, and much more.

A Unique Experience

The B2B Online Connect Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Pre-Scheduled 1:1 Meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on the trends and strategies that will revolutionize B2B ecommerce and omnichannel in both the short and long-term

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

Sheila Jordan

Sheila Jordan

Chief Digital Technology Officer


Rich Cohen

Rich Cohen


Elevate Packaging

Tracy Robertson

Tracy Robertson

Global VP – Customer Experience


Gaurav Sharma

Gaurav Sharma

Vice President, eCommerce & Digital

Sonepar Canada

Akash Bhate

Akash Bhate

Global eCommerce Leader

Water Technologies & Solutions

Steven Keller

Steven Keller

Director, Digital Marketing & Strategy, Clinical Care Solutions

GE Healthcare

Cahir O’Doherty

Cahir O’Doherty

Director, Digital Marketing

Ricoh USA

B2B Online Connect Virtual Event Agenda

All Session times displayed in Eastern Time

Day One - December 7, 2020

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

  • 12:15 pm - 12:45 pm

    12:15 pm - 12:45 pm

    B2B marketing has undergone dramatic change in the last 5-10 years and this will only continue to ramp up into 2021 and beyond. This panel of senior B2B leaders give you their insights into the ever-evolving nature of B2B marketing and the trends you need to be aware of to be prepared and competitive.

    • Understanding what the impact from COVID-19 will mean for your strategy going forward
    • Providing consistent interactions across all channels
    • Leveraging AI to automate processes that were once dependent on humans
    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

  • 1:05 pm - 1:25 pm

    1:05 pm - 1:25 pm

    While customer experience was traditionally a focus for consumer facing business, B2B organizations understand how this can be a key differentiator. Tracy Robertson, Global VP of Customer Experience for Kimberly-Clark will take a deep dive into the CX strategies she’s put in place to meet customer expectations and remain competitive.

    • Defining your vision and measures of success
    • Leveraging personalized communications and active listening to engage with the right stakeholders
    • Understanding what interactions have the greatest influence on your CX

    Ensuring your CX strategy allows your team to take action at scale

    Learn more
  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

    Learn more
  • 1:45 pm - 1:55 pm

    1:45 pm - 1:55 pm

  • 1:55 pm - 2:15 pm

    1:55 pm - 2:15 pm

    For a lot of B2B organizations, growing their business means modernizing their marketing strategy. Customers engage with B2B businesses not just from several channels, but also from multiple business units within an organization. This complexity demands strategies driven by technology like automation, which can lead to increase lead generation, sales opportunities, and more highly-engaged customers.

    • Targeting diverse audiences with personalized messaging across channels
    • Gaining insight into all customer touchpoints to gain a more complete picture of the customer’s organization
    • Implementing a holistic engagement strategy to effectively communicate your value proposition to customers
    Learn more
  • 2:15 pm - 2:45 pm

    2:15 pm - 2:45 pm

  • 2:35 pm - 3:05 pm

    2:35 pm - 3:05 pm

    Growing reliance on digital tools has highlighted the importance of updating or altogether redoing websites. This can include adding e-commerce functionality or upgrading transactional functionality. Our speakers will guide you through the critical steps to website redesign, ensuring that focus is heavily placed on content and not just aesthetics.

    • Understanding how website content is critical to drawing in and converting prospects
    • Conducting and SEO audit of your existing website to understand what needs to be optimized
    • Understanding your value proposition and aligning that to your online presence
    • Updating your website to provide customers with exceptional functionality and user experience
    Learn more
  • 3:05 pm - 3:25 pm

    3:05 pm - 3:25 pm

  • 3:25 pm - 3:35 pm

    3:25 pm - 3:35 pm

  • 3:35 pm - 4:35 pm

    3:35 pm - 4:35 pm

    Join us for small group discussions that will facilitate meaningful idea exchanges and networking!

    These roundtables will give you the chance to learn from and network with a variety of other attendees.

    1. Roundtable Hosted by Sitation

    2. Roundtable Hosted by Shift7

    3. Roundtable Hosted by Americaneagle.com

    4. Making Sense of Complex Customer Journeys

    Learn more
  • 4:35 pm - 4:35 pm

    4:35 pm - 4:35 pm

Day 2 - December 8, 2020

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

  • 12:15 pm - 12:35 pm

    12:15 pm - 12:35 pm

    Conventional B2B marketing campaigns cast a wide net to appeal to as many new prospects as possible, but account-based marketing takes things to the next level. By bringing together your sales and marketing teams and identifying key decision makers within an account, you’re able to better tailor your messaging and therefore foster stronger relationships and revenue growth. Don’t miss this session to learn how to start off on the right foot with account-based marketing.

    • Gathering customer data to define your high-value accounts
    • Mapping accounts to identify key players, stakeholders, and decision makers
    • Developing personalized messaging that will resonate with decision makers
    • Determining the optimal channels to communicate with your audience
    Learn more
  • 12:35 pm - 12:55 pm

    12:35 pm - 12:55 pm

  • 12:55 pm - 1:15 pm

    12:55 pm - 1:15 pm

    While every manufacturer and distributor can name their highest revenue customers and SKUs, what is often missing is the profit contribution. Knowing that contribution information is the difference between successful growth and inconsistent results. In this session we’ll tackle the importance of recognizing that all customers and SKUs are not created equal.

    • Maintaining important customer relationship by focusing on SKU availability and providing responsive service
    • Gaining actionable insights by cross-referencing customer and SKU profitability 
    • Bringing together operations and marketing teams to redirect efforts toward long-term success
    • Planning investments in customer relationships and SKU availability according to total profit contribution
    Learn more
  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

  • 1:35 pm - 1:55 pm

    1:35 pm - 1:55 pm

    In order to acquire new customers and strengthen buyer loyalty, B2B companies must go beyond simply improving product or service offerings. Payment options must be varied and meet the needs of buyers and sellers. Enhancing the payment experience can be a significant way to pave the way for more purchases.

    • Recognizing areas of your customer experience that need to be enhanced
    • Identifying ways in which payment options will cater to B2B buyer expectations
    • Introducing new payment options to attract new customers and retain existing ones
    Learn more
  • 1:55 pm - 2:15 pm

    1:55 pm - 2:15 pm

  • 2:15 pm - 2:45 pm

    2:15 pm - 2:45 pm

    This year’s eCommerce trends, such as prioritizing SEO and improving product content management, have common themes centered on the customer experience. This panel of B2B thought leaders will take a deep dive into ways to get customers talking and providing the experiences they expect.

    • Utilizing user testing to ensure that your brand story is in synch with your customer’s needs
    • Implement an omnichannel marketing strategy that integrates the shopping experience for your customers
    • Prioritizing your backend technology to deliver the best results and customer experience
    Learn more
  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

  • 3:05 pm - 3:05 pm

    3:05 pm - 3:05 pm

Bringing Together The Best In B2B

Rated #1 By The B2B Community

Extremely Relevant

“B2B Online is an extremely relevant and valuable conference given the topic, because it covers all of the different aspects that my team and I are involved in and responsible for in our organization.”

Linda Brunner
VP and Head of
Digital Engagement
Siemens Healthineers

World Class Content

“B2B Online yet again delivered a great line-up of content and speakers centered on the dynamic world of B2B eCommerce and Customer Experience. The B2B marketing space is evolving rapidly and it’s great to surround yourself with industry thought leaders and innovative technology experts.”

Monique Elliott
Global Head of Customer Experience

The Place To Go

“B2B Online is the place to go get a real pulse on not only what’s happening in the industry, but what’s changing in the future. It’s important to know what technologies and initiatives will be game-changers, and I get that information only at this show.”

Darren Taylor
Chief Marketing Officer

Let’s Connect & Create A Custom Experience


Hi, I'm Vince, the Sponsorship Director for B2B Online Connect Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

The B2B Online Connect Audience

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!