The European buy-side has turned a corner. In recent years many buy-side managers have focused on cost-cutting to mitigate financial turbulence. However, the latest research from InvestOps and Simcorp has found that many firms have now adopted a forward-looking approach, and seek to use automation and innovative technology to carve out a competitive advantage.
Machine learning technology is helping world-leading travel and hospitality companies discover, sort, display, and recommend personalized content at every customer touchpoint. In this report, we measure the industry’s maturity in realizing machine-driven messaging and assistance, leveraging machine learning for marketing and media initiatives, and driving business value.