B2B Online Connect Virtual Event

The Invite-Only Event For Senior-Level eCommerce & Digital Marketers From Manufacturers & Distributors

December 07 - 08, 2020 | 12:00pm ET

B2B Online Connect is a virtual, invite-only event customized for senior-level eCommerce and digital marketers from manufacturers and distributors. During crisis comes opportunity. The mission of B2B Online Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives on moving beyond these turbulent times.

B2B Online Connect provides you with best practices, timely perspectives and creative takeaways for the top challenges and opportunities facing B2B eCommerce. Ranging from the importance of a CX agenda, account-based marketing, SKU strategies, B2B payment options, and much more.

A Unique Experience


The B2B Online Connect Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Pre-Scheduled 1:1 Meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on the trends and strategies that will revolutionize B2B ecommerce and omnichannel in both the short and long-term

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment at our breakout rooms, 1:1 meetings, roundtables, and more.

Our Speakers. Your Visionaries.

Sheila Jordan

Sheila Jordan

Chief Digital Technology Officer

Honeywell

Ajay Kamble

Ajay Kamble

CIO

Turtle & Hughes, Inc.

Rich Cohen

Rich Cohen

Founder

Elevate Packaging

Tracy Robertson

Tracy Robertson

Global VP – Customer Experience

Kimberly-Clark

Audrey Sarsfield

Audrey Sarsfield

Head of CX Strategy

Ansys

Gaurav Sharma

Gaurav Sharma

Vice President, eCommerce & Digital

Sonepar Canada

Matthew Hutchens

Matthew Hutchens

VP of Marketing Strategy

Direct Supply

Jim Lyman

Jim Lyman

Corporate VP of Sales Operations

Reinhart Food Services

Akash Bhate

Akash Bhate

Global eCommerce Leader

Water Technologies & Solutions

Kevan Savage

Kevan Savage

Director, Integrated Marketing Management

Thermo Fisher Scientific

Laura Brooks

Laura Brooks

Senior Director, Global Marketing Services

Waters Corporation

Steven Keller

Steven Keller

Director, Digital Marketing & Strategy, Clinical Care Solutions

GE Healthcare

Cahir O’Doherty

Cahir O’Doherty

Director, Digital Marketing

Ricoh USA

Andrew Walker

Andrew Walker

CEO

Shift7

Steven Engelbrecht

Steven Engelbrecht

CEO

Sitation

Randy Higgins

Randy Higgins

Chief Strategy Officer

Shift7 Digital

Marc Ostryniec

Marc Ostryniec

Chief Sales Officer

BigCommerce

Seth Earley

Seth Earley

Chief Executive Officer

Earley Information Science

Anthony Larkin

Anthony Larkin

VP, Product Marketing

Mirakl

Derek Van Horne

Derek Van Horne

Vice President & Executive Creative Director

Shift7 Digital

Tom Williams

Tom Williams

VP eBusiness

C2-Competitive.com

Catherine Marquand

Catherine Marquand

Director Retail Services

Sitation

David Howard

David Howard

Senior Solution Engineer

Winshuttle

B2B Online Connect Virtual Event Agenda

All Session times displayed in Eastern Time

Day One - December 7, 2020

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

    Andrew Walker, CEO, Shift7

  • 12:15 pm - 12:45 pm

    12:15 pm - 12:45 pm

    Sheila Jordan, Chief Digital Technology Officer, Honeywell

    Sheila Jordan, Chief Digital Technology Officer at Honeywell will discuss how her and her team have been able to accelerate an agile transformation that was turned on its head by the COVID-19 pandemic. She’ll take a deep dive into the strategies used to enable remote work – hardware, software, and workflow - for an organization with 100,000+ employees worldwide. 

    Learn more
  • 12:45 pm - 1:05 pm

    12:45 pm - 1:05 pm

    David Howard, Senior Solution Engineer, Winshuttle
    Tom Williams, VP eBusiness, C2-Competitive.com

    As companies continue to leverage their investment in EnterWorks’ PIM and MDM capabilities, it is increasingly clear that the data being managed can extend far beyond the boundaries of its initial use. Integrating EnterWorks with iPaaS (Integration Platform as a Service) solutions is one logical area to leverage and enhance clean, managed data across your enterprise. Join us to review the benefits of how EnterWorks can be extended with iPaaS.

    Learn more
  • 1:05 pm - 1:35 pm

    1:05 pm - 1:35 pm

    Cahir O’Doherty, Director, Digital Marketing, Ricoh USA
    Gaurav Sharma, Vice President, eCommerce & Digital, Sonepar Canada
    Ajay Kamble, CIO, Turtle & Hughes, Inc.

    B2B marketing has undergone dramatic change in the last 5-10 years and this will only continue to ramp up into 2021 and beyond. This panel of senior B2B leaders give you their insights into the ever-evolving nature of B2B marketing and the trends you need to be aware of to be prepared and competitive.

    • Understanding what the impact from COVID-19 will mean for your strategy going forward
    • Providing consistent interactions across all channels
    • Leveraging AI to automate processes that were once dependent on humans
    Learn more
  • 1:25 pm - 1:45 pm

    1:25 pm - 1:45 pm

    Anthony Larkin, VP, Product Marketing, Mirakl

    Digital giants are launching platforms to disrupt B2B industries, setting new expectations for buyers and raising the stakes for digital business. In this session, get an early preview of forthcoming market research from Oracle Commerce Cloud and Mirakl on strategies businesses are using to transform their business and rise to the challenge. Plus you’ll discover how industry leaders have achieved digital dominance with innovative new platform business models.

    Learn more
  • 1:45 pm - 1:55 pm

    1:45 pm - 1:55 pm

  • 1:55 pm - 2:15 pm

    1:55 pm - 2:15 pm

    Tracy Robertson, Global VP – Customer Experience, Kimberly-Clark
    Derek Van Horne, Vice President & Executive Creative Director, Shift7 Digital

    While customer experience was traditionally a focus for consumer facing business, B2B organizations understand how this can be a key differentiator. Tracy Robertson, Global VP of Customer Experience for Kimberly-Clark will take a deep dive into the CX strategies she’s put in place to meet customer expectations and remain competitive.

    • Defining your vision and measures of success
    • Leveraging personalized communications and active listening to engage with the right stakeholders
    • Understanding what interactions have the greatest influence on your CX

    Ensuring your CX strategy allows your team to take action at scale

    Learn more
  • 2:15 pm - 2:35 pm

    2:15 pm - 2:35 pm

  • 2:35 pm - 3:05 pm

    2:35 pm - 3:05 pm

    Andrew Walker, CEO, Shift7
    Matthew Hutchens, VP of Marketing Strategy, Direct Supply
    Audrey Sarsfield, Head of CX Strategy, Ansys
    Steven Engelbrecht, CEO, Sitation
    Randy Higgins, Chief Strategy Officer, Shift7 Digital

    This year’s eCommerce trends, such as prioritizing SEO and improving product content management, have common themes centered on the customer experience. This panel of B2B thought leaders will take a deep dive into ways to get customers talking and providing the experiences they expect.

    • Utilizing user testing to ensure that your brand story is in synch with your customer’s needs
    • Implement an omnichannel marketing strategy that integrates the shopping experience for your customers
    • Prioritizing your backend technology to deliver the best results and customer experience
    Learn more
  • 3:05 pm - 3:25 pm

    3:05 pm - 3:25 pm

  • 3:25 pm - 3:35 pm

    3:25 pm - 3:35 pm


    Learn more
  • 3:35 pm - 4:35 pm

    3:35 pm - 4:35 pm

    Catherine Marquand, Director Retail Services, Sitation
    Andrew Walker, CEO, Shift7
    Randy Higgins, Chief Strategy Officer, Shift7 Digital
    Marc Ostryniec, Chief Sales Officer, BigCommerce
    Seth Earley, Chief Executive Officer, Earley Information Science

    Join us for small group discussions that will facilitate meaningful idea exchanges and networking!

    These roundtables will give you the chance to learn from and network with a variety of other attendees.

    1. Digital Merchandising Optimizations your Customers expect in 2021 Hosted by Catherine Marquand, Director Retail Services Sitation

    2. Ecommerce Channel Acceleration: Are You Ready?  Hosted by Andrew Walker, CEO, Shift7 Digital and Randy Higgins, Chief Strategy Officer, Shift7 Digital

    3. How to Modernize your B2B business: Integrations, Trends and Cloud Hosted by Marc Ostryniec, Chief Sales Officer, BigCommerce

    4. Orchestrating the Customer Experience – A Vision of the Future of Personalization

     Hosted by Seth Earley, CEO, Earley Information Science

    5. Roundtable Hosted By Connexium

    Learn more
  • 4:35 pm - 4:35 pm

    4:35 pm - 4:35 pm

Day 2 - December 8, 2020

  • 12:00 pm - 12:05 pm

    12:00 pm - 12:05 pm

  • 12:15 pm - 12:45 pm

    12:15 pm - 12:45 pm

    Laura Brooks, Senior Director, Global Marketing Services, Waters Corporation
    Steven Keller, Director, Digital Marketing & Strategy, Clinical Care Solutions, GE Healthcare

    Growing reliance on digital tools has highlighted the importance of updating or altogether redoing websites. This can include adding e-commerce functionality or upgrading transactional functionality. Our speakers will guide you through the critical steps to website redesign, ensuring that focus is heavily placed on content and not just aesthetics.

    • Understanding how website content is critical to drawing in and converting prospects
    • Conducting and SEO audit of your existing website to understand what needs to be optimized
    • Understanding your value proposition and aligning that to your online presence
    • Updating your website to provide customers with exceptional functionality and user experience
    Learn more
  • 12:05 pm - 12:15 pm

    12:05 pm - 12:15 pm

  • 12:35 pm - 12:55 pm

    12:35 pm - 12:55 pm

  • 12:55 pm - 1:15 pm

    12:55 pm - 1:15 pm

    Kevan Savage, Director, Integrated Marketing Management, Thermo Fisher Scientific

    While every manufacturer and distributor can name their highest revenue customers and SKUs, what is often missing is the profit contribution. Knowing that contribution information is the difference between successful growth and inconsistent results. In this session we’ll tackle the importance of recognizing that all customers and SKUs are not created equal.

    • Maintaining important customer relationship by focusing on SKU availability and providing responsive service
    • Gaining actionable insights by cross-referencing customer and SKU profitability 
    • Bringing together operations and marketing teams to redirect efforts toward long-term success
    • Planning investments in customer relationships and SKU availability according to total profit contribution
    Learn more
  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

  • 1:35 pm - 1:55 pm

    1:35 pm - 1:55 pm

    Jim Lyman, Corporate VP of Sales Operations, Reinhart Food Services

    There are always challenges to implementing new tools and strategies, especially those that require buy-in from existing teams and departments. Jim Lyman, VP of Sales Operations at Reinhart Food Service will tackle the challenges of providing exceptional online customer experience while empowering your existing sales team. He’ll talk about creating an unified experience for your customer and for your sales force while also:

    • Giving sales force confidence to use digital tools while also seeing their benefits 
    • Leveraging digital tools to increase sales with existing customers 
    • Rethinking your pricing strategies as sales force uses digital capabilities more and more
    Learn more
  • 1:55 pm - 2:15 pm

    1:55 pm - 2:15 pm

  • 12:15 pm - 12:35 pm

    12:15 pm - 12:35 pm

    Akash Bhate, Global eCommerce Leader, Water Technologies & Solutions

    Conventional B2B marketing campaigns cast a wide net to appeal to as many new prospects as possible, but account-based marketing takes things to the next level. By bringing together your sales and marketing teams and identifying key decision makers within an account, you’re able to better tailor your messaging and therefore foster stronger relationships and revenue growth. Don’t miss this session to learn how to start off on the right foot with account-based marketing.

    • Gathering customer data to define your high-value accounts
    • Mapping accounts to identify key players, stakeholders, and decision makers
    • Developing personalized messaging that will resonate with decision makers
    • Determining the optimal channels to communicate with your audience
    Learn more
  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

  • 3:05 pm - 3:25 pm

    3:05 pm - 3:25 pm

    Rich Cohen, Founder, Elevate Packaging

    As B2B e-commerce grows at a staggering rate, there is an increasing concern about packaging waste and sustainability. Rich Cohen, thought-leader in eCommerce and sustainable packaging, will take a deep dive into right-sizing and zero waste packaging, BOPIS, and low-emission electric delivery trucks as methods to differentiate and provide more sustainable e-commerce solutions.

    ·        Understanding what Zero Waste Shipping means

    ·        Planning for a Forward Looking Strategic View

    ·        Learning about innovative sustainable solutions

    ·        Enhancing the customer experience with Zero Waste shipping

    Learn more
  • 3:25 pm - 3:25 pm

    3:25 pm - 3:25 pm

Bringing Together The Best In B2B

Rated #1 By The B2B Community

Extremely Relevant

“B2B Online is an extremely relevant and valuable conference given the topic, because it covers all of the different aspects that my team and I are involved in and responsible for in our organization.”

Linda Brunner
VP and Head of
Digital Engagement
Siemens Healthineers

World Class Content

“B2B Online yet again delivered a great line-up of content and speakers centered on the dynamic world of B2B eCommerce and Customer Experience. The B2B marketing space is evolving rapidly and it’s great to surround yourself with industry thought leaders and innovative technology experts.”

Monique Elliott
Global Head of Customer Experience
ABB

The Place To Go

“B2B Online is the place to go get a real pulse on not only what’s happening in the industry, but what’s changing in the future. It’s important to know what technologies and initiatives will be game-changers, and I get that information only at this show.”


Darren Taylor
Chief Marketing Officer
MORSCO

Let’s Connect & Create A Custom Experience

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Hi, I'm Vince, the Sponsorship Director for B2B Online Connect Virtual Event. Reach out by clicking the button below and I’ll be in touch within 24 hours. Looking forward to connecting!

The B2B Online Connect Audience

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for eCommerce & digital marketers from manufacturers & distributors. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.