12:00 pm - 12:05 pm
12:00 pm - 12:05 pm
12:05 pm - 12:35 pm
12:05 pm - 12:35 pm
Brian Peters, VP, Marketing and Sales, Medexus Pharma USA
Aleen Hosdaghian, Senior Director of Marketing, SUN Pharmaceuticals
Ciaran Byrne, Global Marketing – Brand Product Manager, Abbott
It’s always been the main goal of marketers to get the right message to the right person at the right time. With COVID-19 still impacting nearly every aspect of our lives and limiting face-to-face interaction, digital marketing has become a lifeline for many industries. For this discussion, our esteemed panel will discuss how their digital marketing has evolved since the start of the pandemic, and what this means for the future of your brand.
• Is omnichannel evolving faster than we thought?
• Reinforcing brand management across multiple channels at same time to keep attention of HCPs
12:35 pm - 12:55 pm
12:35 pm - 12:55 pm
Melissa Saw, Associate Director, Digital Transformation, Bayer
12:55 pm - 1:15 pm
12:55 pm - 1:15 pm
Rahul Avasthy, Lead, Digital Transformation and Experience, Abbott
1:15 pm - 1:40 pm
1:15 pm - 1:40 pm
Santos Torres, Director of Marketing, Bausch + Lomb
There’s no question that COVID-19 has forced most industries to rely on virtual engagement, and thus pharma is experiencing a metamorphosis from personal to non-personal promotions. As we explore this shift to virtual sales, Santos Torres will share insights and observations into what the shift from in-person sales to virtual entails, including:
· Managing non-personal promotions
· A change in skill sets
· Maximizing digital visual tools and CRM platforms to generate intel to leads and communicating that across
1:15 pm - 1:35 pm
1:15 pm - 1:35 pm
Sandra Sexton, Director, Consumer Marketing, Regeneron Pharmaceuticals
1:35 pm - 2:15 pm
1:35 pm - 2:15 pm
Naomi Ko, Senior Product Marketing Manager, SAP