Amanda Wolff

Chief Marketing Officer OneSpace

August 19, 2020 | Day 2

12:30 PM Best Practices for Optimizing Product Content on Multiple Online Grocery Platforms

As a result of the current global pandemic, online grocery adoption jumped years ahead in the span of just a few weeks. This unprecedented growth has left many food and beverage brands scrambling to keep pace. While product content optimization may have previously been put on the backburner, it must now be a top priority if brands want to succeed online. The challenge is that all online grocery platforms aren’t created equal. Each one has its own best practices you should follow to maximize the performance of your product content. In this session, OneSpace CMO Amanda Wolff will share tips for optimizing your product content on Instacart, Walmart Grocery, Amazon Fresh and Prime Now, and other online grocery platforms. You’ll walk away with actionable steps your brand can start using right now to improve search rankings, clicks and conversions across online grocery marketplaces and retailers.

Amanda Wolff, Chief Marketing Officer, OneSpace