Kerrie Lopez

Digital environments provide new opportunities for food and beverage brands looking to reach a broader range of customers with different tastes and backgrounds. But identifying likely customers, determining the right messaging, and living up to customers’ expectations are less straightforward than in physical channels. This session takes a look at how two brands from different spaces have adapted their strategies for engaging customers online.

Kerrie Lopez, Head of Merchandising Marketing, Thrive Market | Hilary Martin Long, VP of Sales & Marketing, Frey Farms