Craig Kapilow

Sr. Director Brand Partnerships & Integrated Marketing Rue Gilt Groupe

Craig Kapilow is the Senior Director of Brand Partnerships & Integrated Marketing at Rue Gilt Groupe, a leader in e-commerce sales and innovation, connecting the world’s greatest brands with the next-generation shopper. In his role, Craig oversees digital partnerships for Rue La La and Gilt.

He is a regular speaker at many of the top industry conferences, focusing heavily on strategies pertaining to content & commerce. Craig is a two-time Effie Awards judge and a multi-year advisory board member for eTail East.

Prior to joining Rue Gilt Groupe, Craig spent several years at start-ups in Boston, and was one of the original founders of DigBoston, where he served as the founding music editor. Craig is a nationally published journalist, having contributed to two books, Adidas Rockers and the Time Out Boston Guide.

Craig lives in Newton, MA with his wife and two children.

Day Two – August 25, 2020: Preparing Your Business And Retail Strategy For A Post Pandemic World

2:45 PM PANEL DISCUSSION: Rebalancing Your Advertisement Strategy Based On The Latest Trends

  • Keeping tabs on behavioral trends
  • Getting your online advertising strategy right
  • How to think about marketing in the post Covid-19 world
  • Do’s and don’ts for programmatic buying
  • The impact of the pandemic on ad fraud
  • A new approach to influencer

3:15 PM FIRSESIDE CHAT: Saturating The Hunger For Compelling New Content

  • Pivoting communication strategy
  • Creating content at scale
  • The secrets of engaging content
  • Leveraging live