Tom Summerfield

Retail Director Peak

With a background in digital transformation within retail, Tom is the Retail Director at Peak, a pioneering artificial intelligence (AI) company on a mission to help businesses do great things with data. Prior to Peak, recent projects include bringing AI and Machine Learning to UK multi-channel retailer, Footasylum’s front-end marketing and supply chain strategy and marrying offline and online behaviours to make better informed decisions across the business.

Day Two – August 25, 2020: Preparing Your Business And Retail Strategy For A Post Pandemic World

2:00 PM FIRSESIDE CHAT: Leveraging AI And Personalization For Conversion Optimization

Moderated by Tom Knight, Commercial Manager, Peak

  • Implementing agile technology across the business to help create more personalized experiences
  • Unifying customer data to power real-time marketing across channels
  • Bringing personalization to the next level through AI
  • Testing and measuring product recommendations
  • Working around legacy systems and data challenges
  • Tapping into the possibilities of voice