Valerie Hoecke
CDO LVMH Perfumes & CosmeticsWhen Valerie isn’t paddling her outrigger canoe on the nearest body of water, she is busy accelerating digital growth across 14 diverse brands. As the Chief Digital Officer for LVMH Perfumes & Cosmetics, she is bringing digital excellence across all areas of communications, ecommerce and e-retail.
Valerie has deep roots in digital innovation and strategy. She spent 8 years as the EVP of Digital for Benefit Cosmetics, building a global digital program for the brand that included communication, messaging and selling channels.
Her expertise and experience in digital goes beyond Beauty. Valerie spent 16 years owning and managing a broad range of digital agencies—from web development in the earliest days of the Internet to advising startups to developing media and search programs. She has extensive experience in user experience design and next-gen digital development.
Valerie is passionate about women and tech and was the co-founder of SF WoW, a nonprofit dedicated to helping women thrive in the technology sector. She also curated and wrote What’s New and What’s Cool for Netscape.com, the original homepage of the Internet. Valerie’s passion for technology is only slightly outmatched by her boundless curiosity about the power of digital.
Day Two – August 25, 2020: Preparing Your Business And Retail Strategy For A Post Pandemic World
1:30 PM FIRSESIDE CHAT: Navigating Through The Pandemic, Learnings From Around The Globe
China is highly advanced in its digital adoption and pace of business innovation - both occurring within a unique political and platform ecosystem. As such it offers a glimpse into a kind of "parallel universe" of learnings and opportunities for western brands. This "fireside chat" will explore the role of digital activities in LVMH's rapid post-COVID recovery in China, to mine for insights and opportunities in the US and other global markets. In conversation, Wendy and Valerie will discuss what specific new digital and omnichannel behaviors and brand activities helped LVMH brands recover in China, with a particular focus on parallels and opportunities in the US and western markets. Special attention will be given to promoting digital sales through selling festivals, remote selling using WeChat for Work, the role of livestreaming with Key Opinion Leaders (aka influencers), and new opportunities with user generated content and "Key Opinion Consumers."
