Wendy Chan
SVP LVMH Digital AsiaJoined LVMH Asia in 2003 as the Media director for APAC and moved to the private equity arm of LVMH, L Catterton Asia in 2013. Started to build the LVMH Digital Asia in 2017 April to to support maisons in strengthening the omnichannel sales, connecting with our consumer via digital touchpoints.
Day Two – August 25, 2020: Preparing Your Business And Retail Strategy For A Post Pandemic World
1:30 PM FIRSESIDE CHAT: Navigating Through The Pandemic, Learnings From Around The Globe
China is highly advanced in its digital adoption and pace of business innovation - both occurring within a unique political and platform ecosystem. As such it offers a glimpse into a kind of "parallel universe" of learnings and opportunities for western brands. This "fireside chat" will explore the role of digital activities in LVMH's rapid post-COVID recovery in China, to mine for insights and opportunities in the US and other global markets. In conversation, Wendy and Valerie will discuss what specific new digital and omnichannel behaviors and brand activities helped LVMH brands recover in China, with a particular focus on parallels and opportunities in the US and western markets. Special attention will be given to promoting digital sales through selling festivals, remote selling using WeChat for Work, the role of livestreaming with Key Opinion Leaders (aka influencers), and new opportunities with user generated content and "Key Opinion Consumers."
