Amanda Lee

The COVID-19 pandemic has changed how Gen Z and Millennials are spending their time, including their media consumption and buying behaviours. The Snapchat Generation is leading the shift to online during COVID-19 and these changes are expected to “stick” post-COVID, especially ecommerce. The Snapchat and adidas Canada team’s have recognized the power of this audience and have effectively captured the opportunities that have been created. 

This discussion will address:

• COVID-19 impact on the Canadian retail business and how adidas had to pivot
• The role the Snapchat Generation plays in driving business momentum
• The future of shopping as the COVID-19 recovery continues