Brian Long

During the 2019 holiday season, consumers reached for their smartphones to shop online in record-breaking numbers—driving a whopping $50 billion in sales from mobile alone. This year, mobile holiday shopping is only expected to grow, as many consumers will opt to shop online vs. in-store due to COVID-19’s lasting impact. With consumers shopping on their mobile devices more than ever, it’s vital that you have an effective mobile strategy in place to reach them. In this session, you’ll learn:

• Why SMS has become a top revenue channel for many leading retail & e-commerce brands
• How SMS fits into your overall marketing strategy—including actionable tips and holiday messaging examples from Attentive’s innovative customers
• How to launch your own text messaging channel with Attentive to drive revenue during the holidays and beyond—resulting in 25x+ ROI