The Invite-Only Event For Senior-Level In Store Retail Executives 

July 27 - 28, 2021 | 12:00pm ET

Future Stores Connect Virtual Event

The Future Stores Connect Event is a virtual, cross industry, invite-only event customized for senior retail executives in operations, design, digital, and technology from the most innovative retailers.

Just like our in person Connect events this virtual event provides an exclusive, interactive, high-level platform for the exchange of ideas, best practices and timely perspectives during these turbulent times.

Attendees receive access to all educational content (fireside chats, panels, keynotes and roundtables) delivered by other senior executives and get the opportunity to have pre-scheduled 1-2-1 meetings with solution providers who can help you continue to create the next generation store experience.

A Unique Experience

The Future Stores Connect Virtual Event is an online forum mirroring our in-person Connect events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here's what you get when you attend:

Future Stores Connect Virtual Event

Pre-Scheduled 1:1 Meetings

See someone on our attendee list you want to meet? Mutually matched and pre-scheduled 1:1 meetings with your prospects and peers make it easy to further business. No more fruitless conversation. No more tradeshows.

Future Stores Connect Virtual Event

Executive-Level Content

We provide custom-made, high-level content that fosters a fruitful dialogue among participants. Engage in in-depth discussions on reimaging the in-person shopping experience in a post COVID world.

Future Stores Connect Virtual Event

Exclusive Networking

Meet only the most senior-level executives in an intimate and interactive environment.

Our Speakers. Your Visionaries.

PJ Singh

PJ Singh

VP-Stores Strategy and Product Management

Macy's, Inc.

Jennifer Steichen

Jennifer Steichen

VP, Stores

Gap, Inc

Danielle DiMaiolo Rendini

Danielle DiMaiolo Rendini

Head of Retail

American Girl

Andrew Lande-Shannon

Andrew Lande-Shannon

Sr. Director, Store Experience

Madison Reed

Andrew Haarsager

Andrew Haarsager

Head of Retail Innovation Lab

Cartier North America

Jeffrey Eggert-Peluso

Jeffrey Eggert-Peluso

Global Store Design Vice President

Levi Strauss & Co.

Jesse Lazarus

Jesse Lazarus

Chief Process and Innovation Officer

Kravet Inc.

Janet Gray

Janet Gray

Division Vice President

Office Depot, Inc.

Ruth Crowley

Ruth Crowley

VP, Merchandise and Brand Strategy

Hudson Group

Susan Sanderson-Briggs

Susan Sanderson-Briggs

VP, Brand

Party City

Cathy Cockerton

Cathy Cockerton

VP, Sales and Marketing Operations

Reitmans Canada

John Kirkham

John Kirkham

Director, Store Operations

Disneyland Resort

Kristl Date-Dopps

Kristl Date-Dopps

Director, Digital Products

Brooks Running

April Breunle

April Breunle

Director of Retail Showrooms


William Exaros

William Exaros

Director of Store Experience

Moose Knuckles Canada

Benjamin Zenou

Benjamin Zenou

CEO & Co-Founder


Word on the Street

Actionable Insights

“Future Stores is by far the best retail conference I’ve ever attended. Everything from the quality of the speakers to their actionable insights, to the audience was thoughtfully curated”

Mark Voysey, CEO


Great Content

“I get out to many conferences and this may have been the best I’ve attended yet. Great content, meticulously organized, and great attendees”

Phillip Besner, VP, Real Estate & Business Development 


The flow of event was well paced, topics were thought provoking and it allowed interactions which were valuable.

Uday Prakash
Senior Director, Finance and Associate Operations


“The Future Stores event was a very diverse, enriching event that presented a variety of ideas and presentations. I left with the feeling that I learned a great deal.”

Brian Hack, Design Innovation Manager

Dunkin Brands

The flow of event was well paced, topics were thought provoking and it allowed interactions which were valuable.

Uday Prakash
Senior Director, Finance and Associate Operations

Future Stores Connect Virtual Agenda

Sessions listed in Eastern Time (ET)

Day One - July 27, 2021

    Reimaging The In-Person Shopping Experience in A Post-COVID World

  • 12:00 pm - 12:30 pm

    12:00 pm - 12:30 pm

    What a way to start your day! Kick off your Future Stores Connect Virtual experience by joining your fellow retail peers in an informal speed networking activity. Like speed dating, you’ll have 5 minutes to meet with 1 or 2 retailers before rotating to the next session. You’ll meet lots of fellow peers before the virtual summit begins. Starter questions will be provided to help break the ice, so what are you waiting for? Don’t miss this opportunity meet your Future Stores retailer peers!

    Learn more
  • 12:30 pm - 12:35 pm

    12:30 pm - 12:35 pm

  • 12:35 pm - 12:45 pm

    12:35 pm - 12:45 pm

  • 12:45 pm - 1:15 pm

    12:45 pm - 1:15 pm

    April Breunle, Director of Retail Showrooms, Lovesac
    Janet Gray, Division Vice President, Office Depot, Inc.
    Danielle DiMaiolo Rendini, Head of Retail, American Girl
    Benjamin Zenou, CEO & Co-Founder, SimpliField

    One year into the pandemic and with vaccines continuing to roll out, economists are predicting a light at the end of the quarantine tunnel. So what will physical stores look like once COVID-19 is in check? Customers are itching to get out of their homes and back into stores. They are craving human connection. Retailers will need to step it up to adapt to new customer behaviors and expectations, whether that be through an immersive shopping experience, “retail theater,” or simply adding small touchpoints along the customer journey to enhance in-person shopping. During this discussion, our panelists from the top brands will share their plans and predictions for the next big retail boom, answering pressing questions around:

    • Generating excitement and buzz around the latest products and physical stores features
    • Meeting customer needs and expectations during the comeback of in-person shopping
    • Strategies and vision for 2021 and beyond
    Learn more
  • 1:15 pm - 1:35 pm

    1:15 pm - 1:35 pm

  • 1:45 pm - 2:05 pm

    1:45 pm - 2:05 pm

    PJ Singh, VP-Stores Strategy and Product Management, Macy's, Inc.

    Earlier this year, Macy’s, Inc. recommitted to its Polaris strategy to deliver the best style options for customers as a digitally led omnichannel retailer. This discussion will focus on how Macy’s stores play an essential role in the company’s omnichannel ecosystem, driving both digital and brick and mortar sales.

    Learn more
  • 2:05 pm - 2:15 pm

    2:05 pm - 2:15 pm

  • 2:15 pm - 2:45 pm

    2:15 pm - 2:45 pm

    Ruth Crowley, VP, Merchandise and Brand Strategy, Hudson Group
    Jesse Lazarus, Chief Process and Innovation Officer, Kravet Inc.
    Andrew Lande-Shannon, Sr. Director, Store Experience, Madison Reed

    There’s no question that the pandemic has led to store closures, bankruptcy and a massive spike in on-line shopping. Lockdowns and a fear of contracting COVID-19 have kept shoppers at home and out of stores, becoming more and more reliant on ecommerce, with Amazon sales continuing to boom. Retailers who have seen success have mastered their omni-channel strategy during these times, offering options for a seamless shopping experience that includes curbside pickup as a way to get products to consumers quickly and safely. The 2020 shopper values safety, ease and convenience above all else. During this Fireside chat, our C-Level speaker will share how their brand rose above amidst a global pandemic and the lessons learned while rolling out their omni-channel strategy to drive growth and sustainability.

    • Mapping out the customer journey to create a seamless omni-channel experience
    • Attracting new customers and retaining customer loyalty through omni-channel opportunities
    • Lessons learned and mistakes made during 2020
    Learn more
  • 2:05 pm - 2:25 pm

    2:05 pm - 2:25 pm

  • 2:25 pm - 2:45 pm

    2:25 pm - 2:45 pm

    The phrase “new normal” has been exhausted to death, but it’s there for a reason. There’s no way of knowing if or when consumers will be able to let their guard down while out and about in the world. That doesn’t mean in-person shopping has to decline. In fact, now more than ever, it’s crucial to offer up a space that feels safe, inviting and accessible. From taking temperatures at the door to plastic partitions between the cashier and client, there are endless ways to reduce risk and create a more enjoyable and relaxing shopping experience. During this case study, our C-Level executive will share how their brand redesigned their in-person shopping experience and their store layout to meet the needs of today’s nervous shopper. 

    • Maximizing space and product displays to create a relaxed shopping environment
    • Taking measures to ensure customers feel protected
    • Reassessing your store layout and design to create a seamless in-person shopping experience
    Learn more
  • 2:45 pm - 3:05 pm

    2:45 pm - 3:05 pm

  • 3:05 pm - 3:25 pm

    3:05 pm - 3:25 pm

    With conversations around racial injustices at the forefront of national dialogue, making strides in diversity, racial equity and inclusion is needed now more than ever. Organizations are having to re-evaluate their brand values and accept the painful reality that there’s still so much more work to be done in creating equitable and inclusive environments for customers and employees alike. During this fireside chat, our speaker will discuss how their organization is working to advance diversity, inclusion and equity within their stores and across their brand and industry as a whole.

    • Equipping employees and store associates with skills and training to help influence and drive the company’s DEI initiatives
    • Embedding core values around combatting racial bias and prejudice into the brand mindset
    • Ensuring an inclusive in-store experience for customers and employees
    Learn more
  • 3:25 pm - 3:25 pm

    3:25 pm - 3:25 pm

  • 3:25 pm - 4:05 pm

    3:25 pm - 4:05 pm

  • 4:05 pm - 4:05 pm

    4:05 pm - 4:05 pm

Day 2 - July 28, 2021

    Blending High-Tech Strategies and Physical Stores to Drive Growth

  • 12:00 pm - 12:30 pm

    12:00 pm - 12:30 pm

    Use this intimate setting to discuss the challenges women in retail face and celebrate your successes as a group! You’ll come away feeling inspired, supported, and ready to take on your next big idea. This session is only open to retail services executives.

    Space is limited to 15 retail executives.

    Learn more
  • 12:30 pm - 12:35 pm

    12:30 pm - 12:35 pm

  • 12:35 pm - 1:00 pm

    12:35 pm - 1:00 pm

    The immersive shopping experience is often mentioned among the top trends expected to set the stage for 2021 and beyond. This panel will not only delve into the theoretical ideas around applying immersive practices in today’s climate, but also tangible steps to transform the retail experience as the world starts to open back up and customer expectations begin to rise. Our executive panel will share insights around:

    • A vision for immersive experiences in today’s retail landscape
    • The role of journey mapping and design in building immersive experiences
    • Implementing actionable steps to support their vision 
    Learn more
  • 1:00 pm - 1:20 pm

    1:00 pm - 1:20 pm

    Andrew Haarsager, Head of Retail Innovation Lab, Cartier North America

    Technology continues to blur the lines between physical and digital, creating a shopping experience where online and offline collide to enrich the customer journey. As digital and physical channels converge, it opens a pathway for enhanced personalization. During this Fireside Chat, our executive speaker from Disney Land Resort will answer questions around:

    • The latest technology being used by guest to make the shopping experience more seamless
    • How incorporating digital can streamline measuring ROI
    • Incorporating IOT, augmented shopping, and AI into psychical stores
    Learn more
  • 1:20 pm - 1:40 pm

    1:20 pm - 1:40 pm

  • 1:40 pm - 2:00 pm

    1:40 pm - 2:00 pm

    During times of crisis, in-store transformations likely took a backseat to your company’s survival. Now that retail is making a comeback in a big way, transforming your business should be back at the forefront.

    • Transforming your business model to sustain growth
    • Reimaging the store experience in the new normal
    • Prioritizing customer behavior change
    Learn more
  • 2:00 pm - 2:20 pm

    2:00 pm - 2:20 pm

  • 2:20 pm - 2:40 pm

    2:20 pm - 2:40 pm

    Artificial intelligence is the cornerstone of technological advancements in retail. As we look at the pathway towards the future of customer interactions in the retail sector, it’s projected that the majority of touch-points and communications will be powered through AI. However, human connection is still important to customers, and finding a balance between AI and human interaction is key to brand success and loyalty. During this Fireside Chat, our executive speaker will share how their brand is incorporating AI without losing sight of what makes us all human.

    • Identifying how AI can fill the gaps in the physical shopping experience
    • Getting back to basics and discussing the role of human interaction in 2021 and beyond
    • Mastering the balancing act between AI and human connection in order to meet rising customer expectations
    Learn more
  • 2:40 pm - 3:00 pm

    2:40 pm - 3:00 pm

    Customer values, attitudes and behaviors have changed rapidly during Covid-19, and research shows that many of these habits are here to stay. The question becomes, not how do we get back to a pre-Covid consumer world, but how can brands adapt to and embrace these new behaviors to sustain growth. Concerns over safety and personal finance will continue to impact the way customers choose to shop. Now more than ever, consumer insights and analytics will give retailers a glimpse into the changed behaviors during these unprecedented times. During this presentation, our executive speaker will share best practices for gaining a better understanding of your customers and how to leverage those insights to drive growth.

    • Leveraging consumer insights to understand new and continued behaviors, attitudes and values
    •  Adapting and innovating in new ways to meet the changing needs of customers
    • Rebuilding with brand responsibility, safety and your employees in mind to create trust with your customers
    Learn more
  • 3:00 pm - 3:05 pm

    3:00 pm - 3:05 pm

  • 3:05 pm - 3:05 pm

    3:05 pm - 3:05 pm


“The ability to transparently discuss the issues that we are facing today and collaborate on solutions and best practices is unparalleled. I value the thought leadership and the think tank is one of my favorite sessions at Future Stores.”

Colleen Lewis, SVP, Retail

Coldwater Creek

Thought Provoking

“Really good day. Great cross section of tech innovation and retailers. Very informative and thought provoking. Good opportunity to network outside my traditional landscape”

 Ernest Brown, Regional Director,

Ralph Lauren

Honest Perspectives

“Future Stores is highly focused and engaging. The different presentation formats allowed for a great variety honest perspectives and good best practice sharing.”

Honest Perspectives
Andreas Woelk, Senior Customer Experience, Research and Strategy

Kohl’s Digital

Bringing Together The Best In Retail

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1-To-1 Meetings

Guaranteed. Meet face to face with pre-qualified and profiled delegates who have identified they are currently sourcing your solutions, with budget to do so.

Speaking Roles

Whether as keynote speaker or joining a panel, your solutions will be showcased in front of a highly targeted (and engaged!) group of actual decision makers.

Roundtable Host

Interaction you'll love!  You control the conversation in this intimate setting with the senior level executives you want to advance your business.

Spend Insights

All delegates are profiled for spend areas and timelines to simplify your prospect search. Identify companies seeking your solutions in this unique report.

Our Sponsors

How Our Virtual Events Work

Participating in a virtual event is easy. Once you and your team register, each of you will receive a link to access the presentations. You can also add the event to your Outlook or other calendar as a reminder. You do not need to download or install any software to participate. All you need is Internet access. The sessions will be recorded, and will be available for a limited time afterwards. It’s going to be a great event!

This event is exclusively for in-store retail executives. Solution providers to these organizations and others will not be allowed to attend. Please register with your full company name and your corporate email address or you risk not gaining admittance. WBR reserves the right to not admit registrants based on company type.