Andrew Nyugen

Retailers across the globe are reshaping the digital narrative by creating customer journeys that merge elements of in-person experiences with new digital technologies. With the rise of the pandemic, there has been a rush to increase digital services, including amplified mobile offerings, to meet the heightened demand of consumers today. Making digital transformations that incorporate elements of empathy and human delight in the digital journey are not only a means to gain brand recognition in a saturated market, but it is also the new imperative to adapt to shifting expectations of emerging consumers and foster real business impact in the digital age. How can the user designs for the digital journey of today impact customer experiences both online and offline in the future?

Join Glassbox and Roy Vergara, Head of UX at Zappos and Andrew Nyugen, Head of Mobile at Zappos, for a live fireside chat covering:

• Best practices with creating a culture of innovation that drives digital CX & UX transformation as the framework for real business impact
• Why and how to place customer delight at the center of all business strategies to create a unified customer experience from brick-and-mortar to web and mobile
• Strategies in designing a holistic digital journey that caters to highly engaging user experiences for native and mobile web apps based on global trends & technologies
• Comprehensive design tactics to personalize digital user experiences and get back on the path to recovery in a world post-pandemic