Day Two – August 20, 2020: Managing Your Mobile Strategy Post Pandemic
12:55 pm - 1:00 pm
CHAIR’S DAY TWO WELCOME & RECAP OF DAY
1:00 pm - 1:30 pm
PANEL DISCUSSION: Prioritizing Your Social Media While The World Is Social Distancing
Chris Barlow -
VP Digital Channels,
Union Savings Banks
Lomit Patel -
VP Growth,
IMVU
1:30 pm - 1:50 pm
KEYNOTE: Beyond Responsive: What Is “Mobile First”?
Hugh Roper -
Art Director,
Diamond Resorts
“Mobile First” has been a buzzword for a few years, but what does it mean? How can we leverage “mobile first” ideas to improve experiences and increase conversions? Join for ideas on how to help teams shift to a “mobile first” paradigm.
- UX and design principles to improve the mobile experience
- Mobile technologies to increase search placement, improve speed and shorten processes
- Marketing channels that are a natural fit for mobile audiences
1:50 pm - 2:20 pm
FIRESIDE CHAT: Creating Loyalty Programs That Power Engagement, Acquisition & Retention
Andrew Nyugen -
Head of Mobile,
Zappos
Roy Vergara -
Head of UX,
Zappos
2:20 pm - 2:50 pm
PANEL DISCUSSION: Leveraging Digital Transformation to Create Real Business Impact
Andrew Nyugen -
Head of Mobile,
Zappos
Roy Vergara -
Head of UX,
Zappos
Retailers across the globe are reshaping the digital narrative by creating customer journeys that merge elements of in-person experiences with new digital technologies. With the rise of the pandemic, there has been a rush to increase digital services, including amplified mobile offerings, to meet the heightened demand of consumers today. Making digital transformations that incorporate elements of empathy and human delight in the digital journey are not only a means to gain brand recognition in a saturated market, but it is also the new imperative to adapt to shifting expectations of emerging consumers and foster real business impact in the digital age. How can the user designs for the digital journey of today impact customer experiences both online and offline in the future?
Join Glassbox and Roy Vergara, Head of UX at Zappos and Andrew Nyugen, Head of Mobile at Zappos, for a live fireside chat covering:
- Best practices with creating a culture of innovation that drives digital CX & UX transformation as the framework for real business impact
- Why and how to place customer delight at the center of all business strategies to create a unified customer experience from brick-and-mortar to web and mobile
- Strategies in designing a holistic digital journey that caters to highly engaging user experiences for native and mobile web apps based on global trends & technologies
- Comprehensive design tactics to personalize digital user experiences and get back on the path to recovery in a world post-pandemic
2:50 pm - 3:05 pm
BREAK
3:05 pm - 3:25 pm
KEYNOTE: Setting Yourself Up for Success By Learning Gen Z’s Mobile Habits
Chris Barlow -
VP Digital Channels,
Union Savings Banks
3:25 pm - 3:55 pm
PANEL DISCUSSION: How Will The Mobile Landscape Change Post COVID-19?
Patrick Kelly -
Chief Digital Banking Officer,
First Horizon
Corey LeBlanc -
Chief Digital & Innovation Officer,
Origin Bank
Erin Levzow -
VP Marketing,
Marcus Hotels & Resorts
Ajay Kapoor -
VP Global Marketing,
Helen of Troy
3:55 pm - 4:05 pm
Transition To VIP Roundtables
4:05 pm - 4:50 pm
INTERACTIVE ROUNDTABLES
Jonathan Walton -
Director Mobile,
Red Bull
Michael Challinger -
VP eCommerce,
Wilton
Brett Nimphius -
Director UX,
WWE
Dara Meath -
Divisional CIO, Head of Digital,
Conair
1. ROUNDTABLE: Using Headless Commerce For The Fastest Loading Mobile Site
Jonathan Walton, Director Mobile, Red Bull
2. ROUNDTABLE: Page Speed Panacea: Scale Conversion Rate And SEO Through Faster Load Times With Quick Wins And PWA
Michael Challinger, VP eCommerce, Wilton
3. ROUNDTABLE: Creating An All Inclusive Video Content Strategy For Every Digital Channel
Brett Nimphius, Director UX, WWE
4. ROUNDTABLE: Driving Socialization & Content Creation Through VR & Social Media
Dara Meath, Divisional CIO, Head of Digital, Conair
