Jason Galloway

There is no denying the pandemic has resulted in this year’s marketing plans being thrown to the wayside. New pressing challenges have emerged for marketing . . . building agility to rapidly pivot plans . . . driving greater business results with fewer dollars . . . managing increased risk of agency insolvency. This fireside chat will discuss specific actions procurement can take to help enable marketing agility, effectiveness and risk mitigation. Listen to KPMG Marketing Procurement Crossfire to hear Jason Galloway, KPMG Managing Director Marketing Consulting and Nathan Clark, KPMG Director Procurement and Business Services discuss critical topics pertaining to marketing procurement in 2020.