Day One - August 24, 2020: Strengthening the Foundation For Excellence
12:55 pm - 1:00 pm
Welcome Remarks
Michael Dunlap -
Program Director,
ProcureCon Marketing Connect
1:00 pm - 1:30 pm
Keynote Panel: Driving Value Beyond Savings: Positioning Your Marketing Procurement Function For Success
Andy Shape -
President,
Stran Promotional Products
Scott Kane -
Marketing Sourcing Manager, Agencies and Digital Media,
Uber
Jason Cammorata -
SVP, Head of Global Operations,
MDC Partners
Michael Rafferty -
Executive Director, Global Marketing Procurement,
Kaplan
Moderator: Andy Shape, President, Stran Promotional Products
1:30 pm - 2:00 pm
Panel: How You Can Make A Difference: Marketing Procurement As An Advocate For Diversity
Sydni Craig-Hart -
Chief Executive Officer,
Smart Simple Marketing
Simona Rabsatt Butler -
Senior Director, Global Sourcing – Marketing, Creative, and Production,
Visa
Catherine Haiston -
Senior Direcctor, Strategic Sourcing,
Gap
Martin O’Neill -
Head of Strategic Sourcing-Marketing,
Twitter
Manuel Guevara -
Director – Media & Content Procurement,
GSK
Moderator: Sydni Craig-Hart, Chief Executive Officer, Smart Simple Marketing
Simona Rabsatt Butler
Senior Director, Global Sourcing – Marketing, Creative, and ProductionVisa
2:00 pm - 2:20 pm
Fireside Chat: A New Mandate For Marketing: KPMG Marketing Procurement Crossfire
Jason Galloway -
Managing Director,
KPMG Marketing Consulting
Nathan Clark -
Director, Procurement Advisory,
KPMG
There is no denying the pandemic has resulted in this year’s marketing plans being thrown to the wayside. New pressing challenges have emerged for marketing . . . building agility to rapidly pivot plans . . . driving greater business results with fewer dollars . . . managing increased risk of agency insolvency. This fireside chat will discuss specific actions procurement can take to help enable marketing agility, effectiveness and risk mitigation. Listen to KPMG Marketing Procurement Crossfire to hear Jason Galloway, KPMG Managing Director Marketing Consulting and Nathan Clark, KPMG Director Procurement and Business Services discuss critical topics pertaining to marketing procurement in 2020.
2:20 pm - 2:40 pm
Fireside Chat: Changing The Mindset: Developing Trust With Your Marketing Stakeholders
Michael Dunlap -
Program Director,
ProcureCon Marketing Connect
Antonio Humphreys -
Group Manager,
Adobe Inc.
2:40 pm - 2:55 pm
Move Into Roundtables
2:55 pm - 3:40 pm
Interactive VIP Roundtables
Donald Lee -
Senior Director, Global Sourcing - Media and Digital,
Visa
Steven Thomas -
Senior Global Procurement, Sourcing and Contracts,
Robert Half International
Frank DeRosa -
SVP, Client Sourcing & Optimization,
Weber Shandwick
Steven Morse -
Senior Procurement Consultant, Marketing Procurement,
Toyota North America
1. Agency RFP/Selection Process and Best Practices
Donald Lee, Senior Director, Global Sourcing – Media and Digital, Visa
2. How You Can Make A Difference – Marketing Procurement As An Advocate For Diversity (Follow Up Discussion)
Steven Thomas, Senior Global Procurement, Sourcing and Contracts Manager, Robert Half International
3. Agency Compensation
Frank DeRosa, SVP, Client Sourcing & Optimization, Weber Shandwick
4. Getting Under The Hood Of Programmatic Buying
Steven Morse, Sr. Procurement Consultant, Marketing Procurement, Toyota North America
