Content marketing is still top of the pile when it comes to bringing new customers to your brand. The strategy also helps you keep the ones you've already engaged until they're ready to make that all-important follow-up purchase.
The B2B sales process has transformed in recent years. Not only are there more decision makers involved than ever before, but there are several additional touchpoints—face-to-face, email, social media, etc.—which need to be considered.
Content is the white-hot blood that flows through the arteries of any event. Providing your guests with amazing speakers, films, panels, and more ensures that those who buy tickets for your event are kept engaged at every stage of their attendance journey.
While content marketing is still very much king of the castle when it comes to promoting your brand online, it does come with a range of challenges. Creating content isn't easy and you'll often find yourself needing a dedicated team of professionals to do it for you.
You may think you know your industry inside-out, but while we have no doubt that you are an expert in your field, there is only one way to truly make sure you know what the current landscape in your business looks like — market research.