The opportunity for digital transformation in the food and beverage industry extends beyond enterprise companies alone. This session take a look at how traditional, family-owned companies are exploring, testing, and making progress in digital spaces while staying true to their unique brands.
Sally Flinck, Director of Marketing, A. Marshall Hospitality | Hilary Martin Long, VP of Sales & Marketing, Frey Farms
The Covid-19 pandemic has radically changed the consumer journey / path to purchase and accelerated numerous digital transformations. Specifically, we have seen a renewed interest in the Direct-To-Consumer (DTC) business model. Many of these DTC initiatives have been focused on providing an alternative sales channel to help shore up declining revenue or fill gaps for consumers who can’t make in-store visits. But is there more opportunity than just revenue growth? Can DTC be used as a channel to drive consumer engagement, brand enthusiasm and capture insights that can lead to product and brand innovation? How can Food and Beverage companies harness and utilize the valuable first-party data to drive engagement and innovation? These topics will all be discussed to provide a roadmap for implementing a DTC strategy.
David McCarty, Industry Solutions, Treasure Data
Food and beverage brands traditionally recognized in grocery stores, cafeterias, or other retail settings face their own unique challenges when engaging customers directly in digital environments. Join Mission Foods, popular for their tortilla products; and National Food Group, popular for their Zee Zees Snacks brand; as they share their journey to become front-of-mind among discerning consumers.
Ken Weidaw, Manager, Digital & Social Strategy, Mission Foods | Kristine Buyers, Creative Services Director, National Food Group – Zee Zees Snacks
Learn how Rich Products implemented a sophisticated multi-channel MDM syndication solution to get their products into the hands of their customers quickly and accurately. Understand:
Nandor Forgach, Master Data Steward, Rich Products | Ramesh Vadassery, Senior Director, IntelliTide
While browsing eCommerce websites has become second nature for consumers and even wholesale B2B buyers, establishing successful eCommerce ecosystems (and the logistical hurdles that come with them) doesn’t come easy. This session takes a look at two successful eCommerce use cases, in both B2B and B2C environments.
Matt Lichtfuss, Director of IT, Espresso Services Inc. | Zac Wilson, Manager of eCommerce, Raley’s
Whether you’re a fast food chain with over 5,000 restaurants or a single, local shop, your online activities and in-person experiences need to align. Tune into this session for two unique perspectives on how brands can ensure their digital and physical “spaces” work hand in hand.
Rishi Gupta, Director, Technology Innovation and Software Engineering, Taco Bell | Shelly Marshall, Co-Founder, Island Pops LLC
Regulators and consumers alike are putting the onus on food and beverage brands to factor social and environmental responsibility into their business decisions and practices. More than virtuous, these initiatives can drive business efficiencies and business value as well. This session takes a look at perspectives on social and environmental responsibilities.
Charles Lazzara, President, Volio Imports