August 18, 2020 | Day 1

12:00 pm - 12:05 pm Welcome And Opening Remarks

Jonathan Massoud - Division Director, Digital Food & Beverage

Jonathan Massoud

Division Director
Digital Food & Beverage

The opportunity for digital transformation in the food and beverage industry extends beyond enterprise companies alone. This session take a look at how traditional, family-owned companies are exploring, testing, and making progress in digital spaces while staying true to their unique brands.

Sally Flinck, Director of Marketing, A. Marshall Hospitality | Hilary Martin Long, VP of Sales & Marketing, Frey Farms


Sally Flinck

Director of Marketing
A. Marshall Hospitality


Hilary Martin Long

VP of Sales & Marketing
Frey Farms

12:30 pm - 1:00 pm The Hidden Value in the Direct-To-Consumer Model

David McCarty - Industry Solutions, Treasure Data

The Covid-19 pandemic has radically changed the consumer journey / path to purchase and accelerated numerous digital transformations. Specifically, we have seen a renewed interest in the Direct-To-Consumer (DTC) business model. Many of these DTC initiatives have been focused on providing an alternative sales channel to help shore up declining revenue or fill gaps for consumers who can’t make in-store visits. But is there more opportunity than just revenue growth? Can DTC be used as a channel to drive consumer engagement, brand enthusiasm and capture insights that can lead to product and brand innovation? How can Food and Beverage companies harness and utilize the valuable first-party data to drive engagement and innovation? These topics will all be discussed to provide a roadmap for implementing a DTC strategy.

David McCarty, Industry Solutions, Treasure Data


David McCarty

Industry Solutions
Treasure Data

Food and beverage brands traditionally recognized in grocery stores, cafeterias, or other retail settings face their own unique challenges when engaging customers directly in digital environments. Join Mission Foods, popular for their tortilla products; and National Food Group, popular for their Zee Zees Snacks brand; as they share their journey to become front-of-mind among discerning consumers.

Ken Weidaw, Manager, Digital & Social Strategy, Mission Foods | Kristine Buyers, Creative Services Director, National Food Group – Zee Zees Snacks 


Ken Weidaw

Manager, Digital & Social Strategy
Mission Foods


Kristine Buyers

Creative Services Director
National Food Group – Zee Zees Snacks

1:25 pm - 1:45 pm Rich Products – Overcoming the Challenges of Multi-Channel Syndication Using Automation in PIM

Nandor Forgach - Master Data Steward, Rich Products Ramesh Vadassery - Senior Director, IntelliTide

Learn how Rich Products implemented a sophisticated multi-channel MDM syndication solution to get their products into the hands of their customers quickly and accurately. Understand:

  • Rich Product’s life before Amazon versus after Amazon
  • How automation decreased time-to-market on new product introductions
  • How increased product visibility and automation enabled associates to focus on driving growth  

Nandor Forgach, Master Data Steward, Rich Products | Ramesh Vadassery, Senior Director, IntelliTide


Nandor Forgach

Master Data Steward
Rich Products


Ramesh Vadassery

Senior Director

While browsing eCommerce websites has become second nature for consumers and even wholesale B2B buyers, establishing successful eCommerce ecosystems (and the logistical hurdles that come with them) doesn’t come easy. This session takes a look at two successful eCommerce use cases, in both B2B and B2C environments.

Matt Lichtfuss, Director of IT, Espresso Services Inc. | Zac Wilson, Manager of eCommerce, Raley’s


Matt Lichtfuss

Director of IT
Espresso Services Inc.


Zac Wilson

Manager of eCommerce


David Jimenez

Managing Director—CPG


Gabriel Fuentes

Softtek Digital Services, Practice Director—US & Canada

Whether you’re a fast food chain with over 5,000 restaurants or a single, local shop, your online activities and in-person experiences need to align. Tune into this session for two unique perspectives on how brands can ensure their digital and physical “spaces” work hand in hand.

Rishi Gupta, Director, Technology Innovation and Software Engineering, Taco Bell | Shelly Marshall, Co-Founder, Island Pops LLC


Shelly Marshall

Island Pops LLC


Rishi Gupta

Director, Technology Innovation and Software Engineering
Taco Bell

2:55 pm - 3:15 pm Solution Discovery Session

3:15 pm - 3:40 pm Acting On Social and Environmental Responsibility

Charles Lazzara - President, Volio Imports

Regulators and consumers alike are putting the onus on food and beverage brands to factor social and environmental responsibility into their business decisions and practices. More than virtuous, these initiatives can drive business efficiencies and business value as well. This session takes a look at perspectives on social and environmental responsibilities.

Charles Lazzara, President, Volio Imports


Charles Lazzara

Volio Imports


Jonathan Massoud

Division Director
Digital Food & Beverage